About the Role

We’re looking for an AVP, Product Marketing to join a dynamic team within a rapidly growing NYC-based Fintech company. This position will focus on supporting structured investment solutions and annuity offerings, working closely with product specialists, sales teams, and other internal partners to deliver impactful go-to-market strategies and client engagement initiatives.

Key Responsibilities

Develop and implement integrated marketing strategies for structured investments and annuity products, as well as related distribution channels.
Collaborate with product and sales teams to define positioning, messaging, and value propositions for new product launches and platform enhancements.
Create and manage marketing and sales enablement materials such as presentations, fact sheets, brochures, case studies, and product demos to drive advisor adoption.
Produce educational content and thought leadership that simplifies complex investment concepts for financial advisors and end clients.
Lead multi-channel campaigns across email, digital, social media, webinars, and events, using data-driven insights to optimize engagement and conversion.
Act as a strategic partner to internal teams, ensuring marketing initiatives align with key business objectives and performance metrics.
Identify opportunities across acquisition, retention, platform functionality, and product launches to help achieve organizational goals.

Qualifications

Bachelor’s degree in marketing, business, finance, or a related field.
7+ years of relevant experience, ideally in fintech, wealth management, alternative investments, or ETFs.
Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
Excellent communication and storytelling skills, capable of simplifying complex topics.
Proven success in developing and executing integrated marketing plans across multiple channels.
Ability to thrive in fast-paced, ambiguous environments while driving measurable results.
Collaborative mindset with strong project management skills.
Experience marketing structured investments, annuities, or alternative investment products.
Familiarity with advisor distribution channels.
Ability to combine strategic thinking with hands-on execution.

The SR Group (UK) Limited is acting as an Employment Agency in relation to this vacancy.

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