Position Overview

At IONOS, the leading European provider of cloud infrastructure, cloud services and hosting services, you will work together with a wide range of teams. We are characterized by open structures, a friendly working culture and flat hierarchies with a strong team spirit. We firmly believe that work and fun are compatible, and offer you the right environment for this.

We are seeking a highly driven Digital Channel Development Expert to identify, test, and expand our go-to-market channels in the US market. A growth background in a hyper-scale business is preferred.

Work Location: In person – located in downtown Philadelphia, PA with at least 3 days on-site per week.

Physical Requirements: Sitting or standing for extended periods, prolonged computer screen hours, occasional air or vehicle travel (including international on a quarterly basis), and the ability to lift objects up to 20 lbs.

Equal Opportunity Employer.

Key Responsibilities

Embrace hard work with short deadlines, hold peers and partners accountable, lead through influence, and be ready to roll up your sleeves to get the work done.
Identify, test, and develop innovative digital marketing channels tailored for rapid expansion in the US market, aligning with IONOS's performance marketing KPIs.
Drive the development of new affiliate channels and oversee performance within paid social media, user-generated content (UGC), and podcast marketing.
Monitor channel performance by leveraging key metrics to evaluate effectiveness and refine strategies for optimal efficiency.
Collaborate with internal teams—including sales, product, and broader marketing units—to ensure alignment and consistency across initiatives.
Draft marketing narratives and oversee the production of "performance content", managing deployment, measurement, and creation of compelling campaigns that resonate with target audiences.
Provide bi-weekly updates to the senior leadership teams in the US and Germany.
Host bi-weekly marketing standups and present new customer acquisition performance in team meetings.
Develop and maintain strong relationships with channel partners to maximize growth and engagement in the US market.
Research and analyze market trends, competitor activities, and consumer insights to uncover new opportunities and inform strategic development.
Communicate campaign impacts and performance metrics to stakeholders to ensure transparency and strategic alignment.
Stay at the forefront of industry trends and digital marketing innovations to continually enhance channel marketing strategies.

Required Qualifications

7-10+ years of experience in digital marketing, focusing on channel development and strategy implementation.
Proven expertise in web productivity, hosting, domains, and cloud computing markets.
Strong ability to collaborate with technical and creative teams to develop and execute comprehensive marketing strategies.
Demonstrated experience in managing and scaling investments within social media, UGC channels, and podcast platforms.
Exceptional analytical skills with the capacity to identify emerging opportunities and devise strategic solutions.
Excellent communication and interpersonal abilities, fostering effective relationships with partners and internal teams.
Proficiency in marketing tools and platforms, including CRM systems, marketing automation, and analytics tools such as Looker, GA4, Adobe Analytics, and Google Ads.
Ability to manage multiple initiatives in a fast-paced, results-driven environment, prioritizing effectively to meet deadlines.
Skillful use of data to inform decisions and optimize marketing strategies for enhanced channel performance.

Discover Marketing Jobs on the #1 Job Board

✨ Job alerts

✨ Job alerts

Digital Marketing Channel Development Expert