Brand: The Lucy Vincent / Lucky Girl Social

Compensation: $4,000/month

Type: High-commitment contract with opportunity for long-term growth

Location: Hybrid preferred (2-3 days in person a week)

The Role

This is not a basic social media manager position.

We are hiring a Senior Content & Social Media Lead to own Lucy’s personal brand content end-to-end. This role blends strategy, creative direction, content creation, platform management, and analytics.

Your responsibility is to turn Lucy’s personal brand into a high-performing growth engine that drives visibility, authority, inbound demand, and long-term leverage across the business.

Core Responsibilities

1. Content Strategy & Creative Direction

Develop and execute a cohesive personal brand content strategy aligned with business goals, authority positioning, and lifestyle storytelling
Translate Lucy’s voice, vision, and messaging into platform-native content
Build repeatable content series and formats that compound over time
Maintain a high bar for visual quality, clarity, and brand consistency

2. Content Creation & Production

Film in person four times per month (podcast clips, lifestyle content, behind-the-scenes, talking head videos, campaigns)
Capture high-quality short-form and long-form content
Create content personally while also overseeing production standards
Ensure podcast content is edited at a significantly higher level than basic clipping
Apply strong visual judgment across framing, pacing, design, and storytelling

3. Platform Ownership & Publishing (21+ Posts per Week)

You will manage platform-specific content strategy and execution across:

Long-form podcast distribution

YouTube
Spotify
Apple Podcasts

Short-form video

Instagram Reels
TikTok
YouTube Shorts
Facebook

Community and authority platforms

Facebook Group
LinkedIn
Pinterest

Each platform requires native formatting, captions, hooks, and cadence. Content should be adapted intentionally rather than cross-posted blindly.

Target output is approximately 21 posts per week across platforms.

4. Content Audit, Organization & Repurposing

Review and catalog all existing content (podcasts, clips, posts, videos, archives)
Identify evergreen assets that can be reused or repurposed
Build and maintain an organized content library
Create systems that reduce the need to recreate content unnecessarily

This role is responsible for building long-term content leverage.

5. Analytics, Optimization & Performance Reporting

Track and analyze performance metrics across platforms
Identify which content builds awareness versus drives conversion
Use data to refine strategy, formats, and publishing decisions
Provide clear monthly insights and recommendations based on performance

How Success Is Measured (KPIs)

First 30 Days

Content audit completed and organized
Platform strategies clearly defined
Consistent posting cadence established
Podcast clipping and publishing system live
Visual brand consistency implemented

60 Days

Consistent 21+ posts per week
Measurable improvement in content quality and engagement
Active repurposing of legacy content
Clear signals of authority and audience resonance

90 Days

Sustained growth in followers, engagement, and watch time
Content contributing to inbound opportunities and visibility
Lucy fully removed from day-to-day content execution

Ideal Candidate Profile

Proven experience scaling personal brands or creator-led businesses
Strong creative instincts paired with strategic thinking
Deep understanding of platform-specific performance and trends
Highly organized and systems-oriented
Comfortable making decisions independently
Confident on camera and experienced with in-person filming
Data-literate and able to translate analytics into action

Not a Fit If You

Only execute tasks without strategic ownership
Require constant direction to move forward
Lack experience analyzing performance data
Prefer low-accountability or low-output roles

Growth Opportunity

This role has the potential to grow into a senior leadership position, including Head of Content or Creative Director, as the brand evolves toward a larger media presence.

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Social Media Content Creator and Manager