Position Title: Customer Insights and Marketing Manager

Date: Dec 31, 2025

Location: New York, NY, US, 10004

Company: Popular Bank

Customer Insights and Marketing Manager

This position will lead an integrated function consisting of the Research and Marketing teams. In this role, you will have the opportunity to develop data-driven insights that inform strategy across the Bank and shape cohesive marketing campaigns for both consumer and commercial prospects and customers.In this position, you will:

Marketing

Oversee the Marketing function, a team of approximately 10 marketing professionals, ensuring that campaign strategies aligns with business objectives and product roadmaps.
Ensure Marketing is supporting the achievement of Bank- and business-level goals, including those related to deposit gathering, customer acquisition and retention, deepening of relationships with customers, etc.
Provide direction and oversight to the function, acting when needed as a liaison between Marketing and various business units across the Bank and representing Marketing at the senior leadership level.
Ensure that Marketing campaigns are executed in a timely manner and in compliance with all applicable regulations, budgets, and corporate policies.
Other responsibilities as required.

Research Programs

Lead analysts and research professionals in management of research programs, including: NPS research across all lines of business; brand tracking; marketing and competitive research; product research; and hoc research as needed.
Act as a key liaison with senior stakeholders across the Bank, ensuring insights from research as well as complaints program are synthesized and proactively shared across all lines of business to inform and guide business strategy.

Qualifications

Bachelor’s degree (or equivalent) or higher
A minimum of 10 years in a leadership role within Research or Marketing in a financial services organization, preferably banking

To be considered, you should demonstrate

Proven leadership: Success in guiding multidisciplinary teams and leveraging diverse expertise across a wide range of skills and backgrounds.
Adaptability and resilience: Curiosity, agility, and grit—the ability and willingness to flex across different disciplines.
Exceptional interpersonal skills: Strong relationship-building capabilities and the ability to influence at all levels.
Strategic insight development: Experience creating insights and business reporting that drive meaningful improvements in strategy and outcomes.
Technical proficiency: Expertise with data visualization and BI tools, particularly Tableau and Power BI.
CRM expertise: Significant experience defining business requirements for Salesforce or other CRM platform development.
Marketing acumen: Experience leading marketing campaigns or shaping marketing strategy is highly desirable.

Base Salary & Benefits

Our base salary for this position located in New York generally ranges between $210,000.00 and $253,000.00 annually, depending on business need and on your qualifications and experience. Base salary does not include incentive compensation, commission, or any other type of remuneration or benefits.

In addition to salary, Popular's well-rounded benefits package for regular full-time and part-time employees includes a comprehensive health plan, flexible time off options, and savings and investment plans. Seasonal/temporary employees are not eligible for these benefits.

Important: The candidate must provide evidence of academic preparation or courses related to the job posting, if necessary.

Our hybrid workplace model is a flexible benefit designed to support the evolving needs of our organization and team members. As priorities and circumstances change, work arrangements may be adjusted to ensure alignment with organizational goals and employee well-being.

ABOUT US

Popular is Puerto Rico’s leading financial institution and have been evolving since it was founded over a century ago. From a small bank it has developed into a large corporation that offer a wide variety of services and financial solutions to our customers, with presence in the United States, the Caribbean and Latin America.

As employees, we are dedicated to making our customers dreams come true by offering financial solutions in each stage of their life. Our extensive trajectory demonstrates the resiliency and determination of our employees to innovate, reach for the right solutions and strongly support the communities we serve; therefore, we value their diverse skills, experiences and backgrounds.

We reaffirm our commitment to always offer essential financial services and solutions for our customers and communities, including during emergency situations and/or natural disasters. Popular’s employees are considered essential workers, whose role is critical in the continuity of these important services even under such circumstances. By applying to this position, you acknowledge that Popular may require your services during and immediately after any such events.

If you have a disability or need more information about requesting an accommodation, please contact us at asesorialaboral@popular.com. This email inbox is monitored for such types of requests only. All information you provide will be kept confidential and will be used only to the extent required to provide needed exemptions or reasonable accommodations. Any other correspondence will not receive a response.

Are you ready for a rewarding career?

Popular is an Equal Opportunity Employer, including Disability/Vets. Popular is a Drug Free Workplace

Learn more about us at www.popular.com and keep updated with our latest job postings at www.jobs.popular.com.

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Nearest Major Market: Manhattan

Nearest Secondary Market: New York City

Job Segment: Manager, Management

Equal employment opportunity, including veterans and individuals with disabilities.

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Customer Insights and Marketing Manager