Get To Know The Pokémon Company International

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.

Learn more online at corporate.pokemon.com and pokemon.com.

Get to know the role

Job Title: Bilingual Product Marketing Manager – TCG Globalization
Job Summary: The Bilingual Product Marketing Manager – TCG Globalization will partner closely with the Sr. Manager, TCG Product Marketing to drive key strategic initiatives for the Pokémon Trading Card Game on a global scale. This role serves as a critical liaison between The Pokémon Company International (TPCi) and our international partners fostering strong, collaborative relationships to ensure alignment and seamless execution of global marketing strategies. The position will lead cross-functional communication, support knowledge sharing, and enable consistent delivery of programs that strengthen the TCG brand worldwide.
FLSA Classification (US Only): Exempt
People Manager: No

What you’ll do

Engage in strategic thinking and creative execution to support global marketing objectives.
Work closely with the Bilingual PMM – TCG Globalization to manage a master schedule governing expansion launches, global activations, and critical embargo information.
Prepare, present, and share marketing plans and performance reporting with Japanese stakeholders to maintain transparency and alignment.
Lead planning and execution of the annual Global TCG Marketing Summit, ensuring strategic objectives and cross-regional collaboration are achieved.
Lead interdepartmental teams across multiple regions to execute major projects and campaigns effectively.
Build and maintain strong working partnerships with our international partners and internal stakeholders to drive alignment and collaboration.
Proactively communicate project status, anticipate challenges, and develop solutions to address emerging concerns.
Act as a key liaison for Japanese and English marketing materials, ensuring accuracy, clarity, and cultural relevance.
Collaborate cross-functionally with teams in the UK, LATAM, and other regions to ensure global representation and integration of market needs.
Serve as project manager for global Pokémon TCG marketing initiatives, ensuring projects are delivered on time, within scope, and to quality standards.
Provide clear, timely follow-up and documentation to keep all stakeholders informed and aligned throughout project lifecycles.

What you’ll bring

Five (5) to seven (7) years of relevant professional experience or a demonstrated equivalent level of expertise.
Bachelor's degree in a related field or a demonstrated equivalent level of applicable experience.
Proven knowledge in defining and executing a short and long term go-to-market strategy.
Outstanding communication skills. The ability to work across teams and communicate marketing goals/results at a team, executive, and company level.
Project Management Expertise: Proven ability to lead complex, cross-functional projects from planning through execution, ensuring deadlines and quality standards are met.
Japanese Language Proficiency: JLPT N2 required, N1 preferred, with ability to support bilingual needs including reviewing materials and providing live translation during meetings.
Cross-Cultural Collaboration: Experience working with international teams and navigating cultural nuances to build trust and alignment.
Exceptional Communication Skills: Skilled at clear, concise, and proactive communication across multiple stakeholders and regions, with strong follow-up and documentation practices.
Strategic and Creative Thinking: Ability to balance big-picture strategy with hands-on execution to deliver impactful global marketing programs.
Detail Orientation: Strong organizational skills to manage master schedules, embargoes, and critical timelines without error.
Relationship Building: Track record of fostering strong partnerships with internal and external stakeholders, including overseas offices and key partners.
Adaptability and Problem-Solving: Ability to anticipate challenges, pivot quickly, and develop solutions in a fast-paced environment.
Global Perspective: Understanding of regional market needs and ability to integrate them into cohesive global strategies.
Experience in the gaming or entertainment industry is a plus.
Familiarity with the Pokémon Trading Card Game (TCG) and broader TCG industry is a significant advantage.
While passion for the Pokémon brand is a plus it is not required, however knowledge of and a willingness to learn more about the brand is a must.
Proficiency in Microsoft Office Suite.
Travel: Ability to travel domestically and internationally up to 10-15% of the time.

Base Salary Range: For this role, new hires generally start between $105,000 - $124,450 per year. The full range is $105,000- $157,000 per year. This range is applicable for the labor market where the role is intended to be hired. The final base salary is directly related to the candidate’s qualifications and professional experience uniquely.

How You’ll Be Successful

Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.
Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve.
Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.
Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.

What To Expect

An innovative culture driven by impact, delivering meaningful outcomes.
Company events that celebrate the spirit of Pokémon.
Competitive cash-based compensation programs.
100% employer-paid healthcare premiums for you.
Generous paid family leave.
Employer-paid life insurance.
Employer-paid long and short-term income protection insurance.
US Employees: 401k Employer Matching.
UK/IRE/MX Employees: Pension Employer Contributions.
Fitness reimbursement.
Commuter benefit.
LinkedIn learning.
Comprehensive relocation package for certain roles.
Hybrid work environment.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.

The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at accommodationrequest_ta@pokemon.com.

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Product Marketing Manager