Digital Marketing Specialist / E-commerce Specialist

Job Summary

We are seeking an energetic and detail-oriented Digital Marketing Specialist / E-commerce Specialist to lead our online marketing initiatives and drive our digital sales growth. In this role, you will develop, implement, and optimize comprehensive digital marketing campaigns across multiple platforms, ensuring maximum engagement and conversion. Your expertise in SEO, paid advertising, content creation, and website management will be pivotal in elevating our brand presence and achieving measurable results. This paid position offers a dynamic environment where innovation and strategic thinking are celebrated.

Responsibilities

• Develop and execute integrated digital marketing campaigns utilizing tools such as Google Ads, Facebook Advertising, and marketing automation platforms to boost brand visibility and sales.
• Manage and optimize e-commerce platforms, including website management through WordPress and content management systems, ensuring a seamless user experience.
• Conduct keyword research using SEO tools to improve organic search rankings and implement on-page SEO strategies aligned with current best practices.
• Create compelling content for websites, social media channels, email marketing campaigns, and digital ads that resonate with target audiences.
• Analyze web analytics data using Google Analytics, Google Tag Manager, and other reporting tools to monitor performance metrics and generate actionable insights.
• Implement conversion optimization techniques through A/B testing, landing page enhancements, and user experience improvements to maximize ROI on paid advertising campaigns.
• Oversee social media management by planning, executing, and analyzing social media advertising campaigns across platforms like Facebook, Instagram, LinkedIn, and others.

Requirements

• Proven experience in digital marketing with a strong understanding of SEM (Search Engine Marketing), paid search marketing (Google AdWords), social media advertising campaigns, and web analytics reporting.
• Proficiency in SEO tools, Google Analytics, Google Ads, Facebook Advertising Manager, Adobe Creative Suite (Photoshop, Illustrator), and Adobe Photoshop for content creation.
• Technical skills including HTML, CSS, JavaScript basics, website management on WordPress or similar CMS platforms, and familiarity with marketing automation tools.
• Experience managing e-commerce platforms with knowledge of product listing optimization and user experience enhancements.
• Strong analytical skills with the ability to interpret data from web analytics reports to inform strategy adjustments.
• Excellent communication skills for creating engaging content and collaborating across teams on digital campaign setup and performance marketing initiatives.
• Ability to stay current with evolving digital marketing trends including SEO best practices, paid advertising strategies, and emerging social media platforms.

Join us to leverage your digital marketing expertise in a fast-paced environment where your innovative ideas will directly impact our growth!

Pay: $18.00 - $21.00 per hour

Work Location: In person