Digital Marketing Manager

About the position

The Digital Marketing Manager will be a strategic leader in defining and driving our global digital presence, shaping how our brand is experienced across key online touchpoints. Reporting directly to the Global Head of Marketing, this individual will serve as the powerhouse of our digital platforms: composecure.com and getarculus.com; and play a pivotal role in transforming them into high-performing, conversion-focused growth engines. As a key member of the Marketing team, this role will collaborate across business functions and with our external agency, ensuring that our websites are optimized to meet evolving customer expectations and deliver measurable business results.

The Digital Marketing Manager will be expected to work on-site five days a week in our Somerset, NJ office.

Responsibilities

• Own and manage all aspects of two websites (company site: composecure.com; technology brand site: getarculus.com)
• Develop overall website strategy and KPIs
• Create and manage user experience across the sites to drive customer engagement with product and brand
• Create and manage content (copy, photography, product updates, videos, blogs)
• Oversee and manage SEO/SEM
• Manage relationship with external agency that maintains websites - working across product, IT, cybersecurity, legal/compliance
• Help manage website unit sales from an e-commerce functionality to optimize unit sales
• Add additional product pages for customized products, co-marketing deals, and new products
• Expecting to double unit sales in 2026
• Manage external agency to ensure browser and mobile responsiveness, accessibility, and performance are continuously optimized; troubleshoot technical issues, working with developers or external vendors as needed
• Monitor and report on website KPIs (traffic, bounce rate, conversion rate, page load time, etc.) and pivot as needed to ensure meeting goals/objectives
• Working with agency to manage and monitor cookies and additional compliance/regulations on ongoing basis
• Lead website redesigns as needed
• Stay up-to-date with latest trends and emerging tools
• Additionally, will own content creation to support growth for campaigns, events, sales team.
• Collaborate with internal teams: Product, IT, Legal/Compliance, Sales, Customer Support

Requirements

• A minimum of 5 years (or more) of proven and demonstrated experience managing websites ideally in a B2B environment or with eCommerce platforms
• Proven track record of growing and managing digital presence for technology or financial brand
• Proficiency in digital marketing tools (Google Analytics, CRM systems/marketing automation, SEO/SEM, OneTrust)
• Experience with eCommerce platforms (BigCommerce)
• Creative thinker with attention to detail and analytical skills
• Understand the importance of measurement and ROI, excels at providing insights from digital reporting and other analytics
• Strong copywriting, editing, and communication skills
• Ability to multitask, meet deadlines, and work independently.
• Bachelor's degree in Marketing, Communications, or similar field required

Nice-to-haves

• Passion / interest /experience in fintech, digital security, and crypto space preferred
• Proactive team-player with the ability to multi-task, think creatively, and learn quickly
• Experience working in a start-up atmosphere and/or a fast-changing, hands-on work environment is ideal

Benefits

• Medical, Dental & Vision Coverage
• Flexible Spending Accounts (FSA)
• Company-Paid Life and Disability Insurance
• 401(k) with Company Match
• Paid Time Off & Paid Holidays
• Annual Bonus Opportunities
• Employee Assistance Program (EAP)
• Career Advancement Opportunities