Marketing Manager (Trade Shows & Events)

Pave Talent is hiring on behalf of a rapidly scaling life sciences company known for its innovation-driven culture. The Strategic Events Marketing Manager will lead the West Coast marketing strategy, executing event programs that drive revenue growth and collaborating with global marketing leadership.

Responsibilities

• Lead comprehensive event marketing strategy for West Coast territory, managing $500K+ annual event budgets with direct ROI accountability
• Plan and execute 30+ trade shows, conferences, and customer events annually - from logistics to post-event analysis and lead conversion
• Build data-driven marketing programs that demonstrate clear ROI and business impact for executive leadership
• Manage and mentor East Coast event marketing specialists, creating scalable processes and best practices
• Collaborate with global marketing team in Asia on brand consistency and campaign alignment across time zones
• Develop customer insights through market research, competitor analysis, and direct customer engagement at events
• Partner with sales teams to create integrated campaigns that support pipeline development and customer acquisition
• Drive digital marketing integration including social media, webinars, and content marketing to amplify event impact

Skills

• 3+ years of B2B marketing experience with strong events/trade show focus (biotech/pharma preferred)
• Bachelor's degree in Life Sciences, Marketing, or related field
• Proven track record managing large-scale events and measuring marketing ROI
• Experience leading cross-functional teams and managing external vendors/partners
• Willingness to travel 30-40% (primarily West Coast with occasional national events)

Benefits

• Comprehensive benefits from Day 1
• Additional sales incentive opportunities when your events directly contribute to deals.

Company Overview

• Pave Talent offers recruiting and staffing services, matching companies with direct-hire candidates across multiple industries. It was founded in 2018, and is headquartered in San Diego, California, USA, with a workforce of 11-50 employees. Its website is https://www.pavetalent.com.