Director of Growth Marketing and Community

Nēmah • Full-time • Remote (United States, US) • 5m ago

Please Read: Nemah is looking for a Director of Growth Marketing & Community to join our growing team, working closely with Founder @MaryLawlessLee. To be considered, you must attach a resume and send a cover letter to jobs@nemah.com

About Nēmah

Nēmah is a fast-growing premium family skincare brand founded by fashion & lifestyle entrepreneur and author, Mary Lawless Lee of Happily Grey. Having launched in November 2021, their modern-day approach to the mom-and-baby space celebrates every phase of the motherhood journey with honesty and vulnerability.

What it’s like to work here?

Our culture is driven by our brand ethos (intentional, encouraging, unfiltered) and built on the foundations of trust and flexibility. This allows our employees to work in a way that suits them best. A shared commitment to values such as respect, accountability, and empathy makes this possible, and it is fueled by our team's passion for doing excellent work and dedication to the brand and each other.

Core Values:

Go Fast & Adapt: Move fast and trust your intuition, encouraging flexibility, evolution of ideas, and decisive actions.
Grow & Execute Like a Pro: Maintain a growth mindset, celebrate learning and development both personally and professionally, and execute with precision and purpose.
Make an Impact: Keep the end goal in sight, measure outcomes, and prioritize data-driven decisions to ensure we're moving the needle effectively.
Be Creative: Foster innovation not just in creative projects, but in every facet of the business—operations, negotiations, and customer service.
Lead with Empathy and Accountability: Understand each team member's journey may be different, lead with empathy, hold yourself and your team accountable, and communicate directly with integrity and transparency.
Have Balance: Recognize the importance of a healthy work-life balance for a happier and more productive team.
Community First: First and foremost, think, what would our community want? Build and nurture a supportive community that encourages open dialogue and meaningful interactions among customers, partners, and team members. Create opportunities for connection and shared experiences.

The role?

The Director of Growth Marketing & Community at Nēmah will lead the marketing department, focusing on driving growth through strategic program development. This includes overseeing content strategy, community building and engagement, affiliate, ambassador, and influencer marketing. We are looking for a dynamic leader with a profound understanding of digital trends, social commerce, and the creator economy.

We need a team leader who is both creative and business-minded, capable of effectively balancing strategic planning with hands-on execution of marketing strategies aligned with our brand values and business objectives. This role blends analytical skills and business acumen with the creativity and intuition necessary to develop strategy for disruptive campaigns and compelling content for both Nēmah and Mary Lawless Lee, to establish Nēmah as a leading brand in family skincare.

Our ideal candidate is passionate about health and wellness, is keenly aware of social trends, is committed to community building, and prioritizes data-driven results. You will inspire the team, providing creative vision, insights, and context to shape ambitious ideas and reimagine program execution to achieve our goals.

Salary Range: $100,000-$140,000 (the actual compensation will depend on work experience and skill level)

Responsibilities

Growth Strategy, Execution, & Performance Tracking

Lead the development and execution of integrated marketing strategies to drive rapid and measurable growth metrics
Manage the marketing budget, ensuring strategic allocation of resources aligned with core values and optimized for maximum impact.
Measure & report on KPIs to continuously refine and improve strategies and generate actionable insights on a weekly, monthly, & quarterly basis

Content Strategy

Develop Content Strategy with support from Social Media Manager for both Nemah & @MaryLawlessLee x Nemah.
Collaborate with internal and external creative teams to develop engaging and culturally relevant marketing campaigns across all channels
Maintain a pulse on culture and trends to identify emerging influencers and content creators, and ensure our content is resonant with our target audience

Community, Affiliate, & Ambassador Program

Develop a clear strategy for building community—both digital and IRL—to reach new audiences and drive efficient customer growth.
Oversee affiliate and ambassador marketing programs, including sourcing of UGC/creator content.

Influencer & Brand Partnerships

Manage influencer campaigns by ensuring the content created meets the brand's standards and goals
Identify and execute partnership opportunities with synergistic brands to broaden our reach with similar target audiences

Requirements

8+ years experience in Digital marketing with a focus in growth marketing, content strategy, community building, & creator economy
Experience in beauty, personal care, or CPG industries is preferred.
Hands-on experience in building and optimizing campaigns to drive customer acquisition and revenue growth.
Experience in developing & overseeing content strategy for a brand
A strong and proven track record in building digital and IRL community campaigns.
Experience leveraging affiliate, ambassador, & influencer marketing programs to drive customer acquisition & revenue growth.
Strong comprehension of performance KPIs and the ability to leverage data to assess the impact of your programs and pull out actionable insights
Exceptional leadership skills with proven experience managing, inspiring, and leading a team
Resourceful and proactive approach to identifying opportunities and overcoming challenges.

Benefits: