Who we are
Stride is a woman-founded organization that was established in 2014 by Debbie Madden. We are a values-driven company on a mission to unlock human potential by engineering better systems.
Stride’s expertise is in solving complex problems with custom software solutions that maximize value for businesses, teams, and end users. We have a track record of delivering high-quality software built to last and scale. We are currently working on GenAI solutions for our clients and recently launched Stride Conductor, a revolutionary tool that leverages large language models to accelerate software development processes.
Stride has been trusted to build software for companies such as Codeacademy, Gartner, and Clear. Stride is honored to be recognized as BuiltIn's 2024 Best Startups to Work For, Chicago & NYC; and as Crain's 2023 Best Places to Work.
Accelerate your career with Stride
As the Marketing Manager at Stride, you'll catapult your career by strategically shaping our market presence and influencing the future of our business. You'll be at the forefront of advancing software development through GenAI, agile practices, and innovation. This role empowers you to drive impactful campaigns, leverage cutting-edge technologies, and contribute to Stride's dynamic growth.
You'll play a crucial role in driving our marketing strategy, generating demand, and building awareness for our brand. Your email marketing, digital advertising, and event management expertise will contribute to significant growth. This unique opportunity allows you to shape marketing excellence in the realm of GenAI and transformative software development.
What You’ll Do to Shape the Future of Stride
We are on the lookout for a dynamic and seasoned Marketing Manager who is not only passionate about developing and executing impactful marketing campaigns but also eager to shape the Stride brand presence in the market, driving demand for our outstanding services. The ideal candidate should be a versatile self-starter, equally adept at managing day-to-day activities and envisioning long-term strategic initiatives, all while leveraging data and analytics to inform decision-making. This role requires someone who can blend creativity with a metrics-driven approach to maximize the effectiveness of our marketing efforts and drive measurable results.
The key capabilities for this position are as follows:
- Generating Inbound Leads: Utilize a mix of digital marketing channels (email, social media, website) and activities to generate inbound leads.
- End-to-End Campaign Management: Build, design, and lead the execution of marketing campaigns from inception to completion across various channels (email, social media, website). Develop and manage campaigns using HubSpot, create email marketing initiatives, manage LinkedIn and Google ads, and develop BDR content to generate demand. Ensure consistent messaging across all touch points throughout the prospect and customer lifecycle. Leverage internal resources and foster collaboration to optimize campaign performance and maximize impact.
- Strategic Marketing Analytics: Create, maintain, and analyze reporting across various platforms, extracting key insights to shape future campaigns and go-to-market strategies. Review marketing activities reporting to better understand ROI and make data-driven changes. Provide formal proposals and recommendations on tactics.
- Event Management: Lead Stride's participation in industry and local events. Plan and execute events end-to-end, measure the success of events, and leverage them for lead generation and brand awareness. This includes working with our leadership to identify the right events, supporting event negotiation, leading event logistics setup, ordering event supplies, and analyzing event performance.
- Brand Awareness and Thought Leadership: Manage Stride's social media presence (LinkedIn, X, etc.), collaborate with the team to create thought leadership content, and update the Stride website.
- Collaborative Innovation: Partner with internal teams to design, test, and evolve lead-nurturing tactics. Work closely with BDRs to create effective content and support their efforts in lead generation.
Are You Ready to Shape the Future with Us?
If so, you'll have the following skills and qualifications:
- 3 to 5 years of relevant experience
- Demonstrated success in developing and executing impactful marketing campaigns
- Strong analytical skills with the ability to create, maintain, and analyze marketing reports across various platforms
- Excellent written and verbal communication skills
- Proven project management, multitasking, and decision-making abilities
- A metrics-driven marketing mindset coupled with a keen eye for creativity
- Experience with marketing automation, specifically with HubSpot or similar marketing email tools.
- Experience with Google ad campaigns
- Experience with social media presence management
Also, you'll preferably have:
- A bachelor's degree (or equivalent) in marketing, business, or a related field
- Proficiency in developing and executing multichannel marketing strategies
- Experience in the tech consulting or software development industry
- Experience with content creation and thought leadership development
- Familiarity with GenAI and its applications in marketing
- Some previous experience with event logistics
- A willingness to travel for industry events
What you’ll get at Stride
- Competitive salary, paid time off, and benefits
- Professional development opportunities aligned with your individual career goals
- Flexibility to work from home or the location of your choice, with access to co-working spaces
- New hire equipment stipend to personalize your workspace
- Company-sponsored opportunities to travel and gather with other Striders
- Transparent leadership
Important Information:
This position reports to VP of Marketing.
Location:
- While we are a remote-first company and you can work from home or any location of your choice, we are seeking to hire someone in the NYC/tristate area. We anticipate this role to have meaningful in-person activities and co-working opportunities.
- This role may require occasional travel to industry trade shows & meet clients
Compensation:
- The annual base salary for this role ranges between $85,000-$110,000 with OTE $93,000-$118,000
- The wage range for this role considers the factors considered in making compensation decisions, including but not limited to skill sets; experience and training; and other business and organizational needs
If you need assistance or an accommodation due to a disability, please email us.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
Stride Consulting is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Stride Consulting is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.
