Job Title: Marketing Coordinator
About SWTHZ
SWTHZ is a luxury boutique wellness company focused on accelerating the adoption of deliberate exposure to heat and cold globally. Our private suites are equipped with infrared saunas, cold plunges, and vitamin-C showers. With 27 open locations in the US, 400 franchise licenses sold, and rapid international expansion on the horizon, SWTHZ is determined to capture the global category leader position and needs your help!
Role Overview
As the Marketing Coordinator at SWTHZ, you will play a crucial role in supporting the Director of Brand Marketing by scheduling social media posts, executing email marketing campaigns, enhancing customer engagement, and coordinating events that amplify our brand presence. This is a dynamic and creative role that demands attention to detail, strong organizational skills, and the ability to work in a fast-paced environment. If you are a creative marketer with a knack for detail and a passion for brand storytelling, we'd love to meet you.
Who is Right for This Role?
You thrive in a collaborative environment and are eager to support the team in achieving its goals. You have some experience in social media management, and customer marketing and are excited about the opportunity to grow within a rapidly expanding company.
Key Responsibilities:
Email Marketing:
- Develop and execute email marketing strategies to drive customer engagement and retention.
- Create compelling email content, including newsletters, promotional offers, and automated campaigns.
- Segment email lists based on customer behavior and preferences for targeted messaging.
- Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization.
Events Execution:
- Plan and coordinate events that align with our brand values and objectives.
- Handle event logistics, including venue selection, vendor management, and scheduling.
- Promote events through various channels to maximize attendance and engagement.
- Evaluate event success through post-event analysis and feedback collection.
Social Media Management:
- Execute social media strategies across all platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.)
- Monitor social media channels for customer inquiries and feedback, responding promptly and appropriately
- Stay up-to-date with the latest social media trends and best practices
Qualifications:
- 2+ years of experience in email marketing and event coordination.
- Proficiency with email marketing tools (e.g., Mailchimp, SendGrid) and CRM platforms.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent written and verbal communication skills.
- Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously.
- Creative thinker with a passion for innovation in marketing.
- Knowledge of GDPR and other email marketing regulations is a plus.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
Job Type: Full-time
Pay: $45,000.00 - $60,000.00 per year
Benefits:
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
