Area Director of Marketing

Sage Hospitality Group • Full-time • Denver, CO, US • 2d ago

Position salary range $90,000-$93,000 annually

Job Close Date November 28, 2024 or until filled

Found at the intersection of timeless elegance and modern luxury, The Oxford Hotel stands today as an iconic Denver landmark, rooted in its unique history and groundbreaking beginnings of 1891.

Our personality and sense of charm— which we’ve been curating for more than 100 years —gives us an easy confidence that allows us to comfortably stand out from the crowd.

More than a hotel in Denver, The Crawford Hotel is the best place to meet, shop, eat, drink, stay, and work — right above Denver Union Station.Join our team and play a part in illuminating history .

Inside this iconic building, memories are made and inspiration blooms . Our team delights in the details, encouraging adventure, and exhibiting magnetic hospitality in every interaction.

Make your mark at these quintessential spots in Denver, true landmark locations. We are loaded with benefits, a team-centric culture, and opportunities to grow your career. Work where you belong.

A Rewarding Experience

Complementary RTD EcoPass
Medical, dental, & vision insurance
Health savings and flexible spending accounts
Basic Life and AD&D insurance
Company-paid short-term disability
Unlimited paid time off
Eligible to participate in the Company’s 401(k) program with employer matching
Employee assistance program
Tuition Reimbursement
Great discounts on Hotels, Restaurants, and much more.
Eligible to participate in the Employee Referral Bonus Program. Up to $1,000 per referral.

The Director of Marketing oversees the development, implementation and management of online marketing programs, websites, social media, SEO, content, and related programs. Coordinates with outside digital agencies and property staff to ensure all program objectives are achieved and revenue is maximized. The ideal candidate demonstrates enthusiasm and passion for all facets of marketing. Works with designated hotel to create branded and unique property identities with forward-looking positioning statements, supported with online and offline content and initiatives that develop the hotels identity.

Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company website, and third party sites
Work with designated hotels and agencies to ensure that hotel websites are optimized using current best practices for SEO
Direct, manage or assist designated hotels and agencies in all areas related to online/digital marketing, including website development and online marketing
Conduct and track on-going email marketing campaigns for a variety of hotel business units
Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions
Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs
Oversee and coach hotel social media champions and social media agencies on channels including Facebook, Twitter, Instagram and others as the need arises
Continually manage social media accounts, including Facebook, Twitter, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotel
Manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed
Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites.
Utilize current reporting from agencies, Google Analytics and social networks to drive improved content and social marketing initiatives and decisions
Recommend changes and new reporting based on changes in technology, social networks or other areas in conjunction with changing business needs
Develop and implement companywide Public Relations initiatives and programs.
Work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner
Utilize current reporting from agencies and third party sources to drive improved content, PR initiatives, and decisions
Recommend changes and new reporting based on changes in technology or other areas in conjunction with changing business needs
Work with designated hotels to create forward-looking identity statements that will be utilized to drive messaging through online, social media, PR, and collateral
Direct, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goals
Assist designated hotels with communication (flyers, signs, eblasts, etc.) – work with property staff and agencies on design and creation of new materials
Maintains and stores a chronological order of media library and electronic files of all advertising materials by property and activity.
Current search engine optimization (SEO) strategies
Use of content management systems (CMSs) to update hotel websites
Administrative knowledge for social media sites, including Facebook, Twitter and YouTube
Adobe Creative Suite including Photoshop, Illustrator and Acrobat

Education/Formal Training

A four year college degree or equivalent education/experience

Experience

Required to have a minimum of 4+ years of experience in a marketing position. Hospitality experience preferred.

Knowledge/Skills

Strong interpersonal, verbal and written communication skills
Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals
Ability to negotiate effectively
Excellent attention to detail and multi-tasking skills
Professional appearance and manner
Computer literacy, specifically MS Word for Windows
Communication at all levels; multi-tasking; time management

Physical Demands

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.