Job Overview
We invite you to become a crucial part of our organization as we redefine the future of commercial landscaping. With over three decades of excellence in delivering award-winning services throughout Ohio and beyond, we maintain a robust footprint across multiple locations and are committed to providing extraordinary experiences to our clientele.
As the Vice President of Marketing, you will be instrumental in the formulation, development, and execution of targeted marketing campaigns that enhance brand visibility and propel the growth aspirations of our extensive brand portfolio. Our organization stands firm on core values that prioritize employee welfare, customer satisfaction, and advocacy for the communities we serve, and we seek team members who resonate with these principles.
Key Responsibilities
- Spearhead Sales Marketing Strategy
- Design and implement multifaceted campaigns aimed at customer acquisition and retention.
- Collaborate closely with Sales teams to optimize marketing leads and opportunities.
- Track and analyze performance metrics and KPIs, making necessary adjustments.
- Oversee Marketing Integrations
- Regularly assess and refine marketing strategies to boost execution and outcomes.
- Strategically manage resources, including budget allocations and workforce, to ensure successful integrations.
- Craft and deliver clear internal and external communications.
- Lead Brand Strategy
- Assess and execute a house of brands approach for the platform and upcoming acquisitions, encompassing branding, timing, and communication strategies.
- Direct the creation and deployment of advertising and marketing content across diverse platforms, ensuring cohesive messaging and branding.
- Partner with stakeholders throughout a matrixed organization to support our brand portfolio.
- Collaborate with Stakeholders
- Engage with internal departments, external vendors, and customers to craft innovative and impactful marketing initiatives.
- Cultivate relationships to enhance service delivery and budget efficiency.
- Forecast and Strategize
- Anticipate emerging marketing trends and identify avenues for growth.
- Steer the development of data-driven marketing strategies that align with organizational objectives.
- Manage Public and Media Relations
- Supervise all public relations efforts, including corporate communications, press releases, and event coverage.
- Lead and Develop Your Team
- Oversee direct reports, including recruitment, onboarding, training, and retention activities.
- Promote the professional development and performance enhancement of team members through effective management.
Required Skills
- Outstanding communication skills, both verbal and written, for clear and persuasive interaction with diverse audiences.
- Self-motivated and results-oriented, demonstrating strong organizational and time management capabilities.
- Exceptional relationship-building skills to foster and maintain strategic partnerships with clients, stakeholders, and team members.
- Strong analytical aptitude, proficient in tools such as GA4, to interpret various data sets and inform marketing strategies.
Qualifications
- Bachelor's degree in Business, Marketing, or a related area, or equivalent experience.
- A minimum of 10 years of progressive marketing experience.
- Proven leadership experience managing internal teams, contractors, and vendors.
- Ability to successfully pass a background check and drug screening.
- Experience in private equity-backed or high-growth M&A environments is advantageous.
Career Growth Opportunities
We are dedicated to the professional advancement of our employees, offering leadership development, mentorship, and ongoing learning opportunities within a dynamic marketing landscape.
Company Culture And Values
Our organization promotes an employee-centric culture that emphasizes customer satisfaction and active community involvement. We strive to create a supportive work environment where each team member is empowered to contribute to our shared mission.
Employment Type: Full-Time
