OVERVIEW:
Pete and Gerry’s is dedicated to the humane treatment of animals, sustainability, and the restoration of the small family farm to the American landscape. Our farming model provides opportunities for family farms to remain in business, from the organic grain farmers who supply our feed to the families across the country that produce our eggs. Best of all, it allows us to provide you and your family with safe, wholesome, organic, free range eggs at a fair price.
Overall Responsibility
Embark on a thrilling journey as our Social Media Coordinator & Community Manager where you'll pilot our social media platforms to new heights. At Pete & Gerry’s Organics LLC (PGO), your mission is pivotal: craft and deliver standout social content that not only captivates new shoppers, but also nurtures a vibrant community of brand loyalists who actively engage with PGO’s family of premium egg brands (Pete & Gerry’s and Nellie’s Free Range). Your role is to be the voice and the ear of our brands, sparking meaningful conversations and building lasting relationships. By collaborating closely with our Senior Content Creator, agency teams, and the broader marketing team, you'll transform our social narrative into a living, breathing, industry leading presence. Beyond just enhancing our social visibility, you'll be instrumental in amplifying our core values into our internal culture, helping foster a workplace brimming with energy and positivity.
Key Responsibilities
Social Strategy, Planning, and Activation
- Collaborate with PGO’s Senior Content Creator to hatch innovative social media strategies that boost brand visibility and engagement across Pete & Gerry’s and Nellie’s Free Range social handles.
- Coordinate our organic social presence and targeted campaigns, integrating seamlessly with our broader Marketing and agency teams.
- Help craft and refine our content calendar with a savvy test-and-learn approach to glean insights, optimize strategies, and magnify our digital footprint.
- Own all social post copywriting, developing dynamic captions that capture our audience’s attention.
- Take the reins of all social media publishing, ensuring every post is strategically timed and flawlessly executed to maximize reach and engagement.
Community Management
- Manage all inbound social messaging, fostering a lively, interactive, and ultimately loyal community.
- Proactively engage with other brands and influencers across social platforms, further inserting Pete and Gerry’s and Nellie’s into the cultural narrative and conversation.
- Champion internal community engagement by showcasing initiatives that reinforce Pete & Gerry’s purpose and values, fostering a workplace culture that brings the brand to life for our flockmates and demonstrates our mission to external stakeholders, such as potential recruits.
Social Data & Analytics
- Spearhead our social media analytics, translating both data and dialogue into insights that refine our campaigns and resonate with our audience.
- Employ a continuous improvement mindset to sharpen our social initiatives, turning every insight into a steppingstone for growth.
- Stay ahead of the curve with proactive social listening, keeping your finger on the pulse of brand sentiment, community feedback, and market trends.
- Regularly report out on social media performance and optimization plans through the monthly marketing performance report.
Key Skills Needed
- 2+ years’ experience managing a brand’s organic social efforts, as well as community engagement.
- Proven mastery in leading social media activation across all social platforms, with a priority on mastery of Meta, TikTok, Pinterest, YouTube, and LinkedIn.
- Skilled in devising strategic and well-organized content calendars.
- Innate ability to lead projects independently with an ownership mindset, solving challenges to maintain industry-leading performance and applying best practices on an ongoing basis.
- Stellar written communication, with a keen eye for detail in compelling language and precise grammar.
- Exceptional prioritization skills, adept at juggling various projects and deadlines while maintaining open and constructive communication with all stakeholders.
- Collaborative spirit, agility/fast paced, ready to work hand-in-hand with both internal teams and external partners to drive collective success.
- Experience with social platform management tools, such as Meltwater, Dash Hudson, or Brand Watch, strongly preferred.
- More than just egg-cited about our products, you’re committed to and energized by advancing animal welfare, sustainable farming, and environmental stewardship, aligning with our B Corp values.
BENEFITS:
- Medical, dental, and vision insurance
- Tuition Reimbursement
- Flexible Spending Account
- Life insurance
- Disability insurance
- Maternity and Paternity leave
- Paid holidays
- Paid sick time
- Paid vacation time
- 401(k) retirement plan with 4% employer match
- Free eggs!
- Opportunities for advancement
We have a culture of EGGCELLENCE where each of us is committed to furthering the mission of our Company, taking ownership of our roles and being the best at what we do, striving for success, and taking pride in our business while having fun, finding fulfillment in our work, and sharing appreciation for the contributions of others.
Pete and Gerry’s Organics is an Equal Employment Opportunity employer committed to providing a diverse, inclusive, and equitable work environment.
