In-Market Marketing Manager, Harmony, Rodale, and Convergent Books (Hybrid)
The Random House Publishing Group is seeking a creative and results-driven In-Market Marketing Manager to join the Harmony, Rodale and Convergent team. This role focuses on sustaining sales, expanding distribution, and finding new audiences for both frontlist and core backlist titles after the initial launch campaign is completed. The ideal candidate will have a passion for innovative marketing, a deep understanding of the nonfiction market, and a proven ability to execute successful marketing campaigns. Harmony, Rodale, and Convergent Books are three distinct industry leaders in publishing prescriptive narrative non-fiction, self-improvement, health, wellness, spirituality, parenting, business empowerment, illustrated food and lifestyle books. Based in New York, Harmony, Rodale, and Convergent are part of Penguin Random House, LLC, the world's largest general trade book publisher.
This position has in-office responsibilities such as attending author and agent meetings as well as team and strategy meetings. We will consider candidates who can work from a commutable distance from our offices at 1745 Broadway, which includes the tri-state area (NJ, CT, & PA).
Please apply using our ATS system by November 28, 2024. For consideration, please include your resume and cover letter detailing your interest and experience. Before applying for any role at Penguin Random House we recommend you review our and look over our open to remote guidelines on our
The Role:
- Develop and Execute Marketing Campaigns: Create and implement innovative marketing campaigns for a diverse range of titles across genres to generate awareness and drive sales.
- Advertising Plans: Develop comprehensive advertising plans for assigned titles, collaborating on ad copy and direction to ensure effective messaging.
- Influencer Marketing: Strategize and execute influencer marketing plans, including influencer boxes, book club outreach, sweepstakes, partnerships, and content development.
- Social Media Promotions: Develop and manage organic and paid promotions across platforms such as Facebook, Instagram, and TikTok to engage audiences and promote titles.
- Sales Communication: Effectively communicate marketing plans to the sales team to secure increased distribution and support.
- Budget Management: Manage budgets to ensure cost-effective use of resources.
- Performance Analysis: Present learnings and insights to inform future strategies and campaigns.
The Essentials:
- 3-5 years of marketing experience, preferably within the publishing industry or in the wellness or lifestyle marketing space.
- Proven history of developing and executing successful marketing campaigns.
- Strong understanding of social media platforms and digital marketing strategies.
- Excellent communication and presentation skills
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Creative thinker with a passion for books and a deep understanding of the market.
- Experience with performance analysis.
- Technical proficiency with Canva, Powerpoint, Excel, and database management systems
The salary for this position is $70,000. All positions are currently eligible for annual profit award or bonus, subject to company results.
Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.
Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.
Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.
Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.
Company: Penguin Random House LLC
Country: United States of America
State/Region: New York
City: New York
Postal Code: 10019
Job ID: 275403
