This position is based in Bethesda, MD.
Job Summary
Marriott International is entering a new chapter of growth and evolution. With over 30+ brands and 220M+ members, Marriott Bonvoy leads the hospitality industry with the largest portfolio of brands and the largest global member base in the world. We are seeking an experienced, strategic, visionary, SVP Global Marketing to elevate our global marketing strategy targeting 1.3B travelers and over $6.2T of travel spend globally. This leader will be responsible for leading global marketing and ~$1B+ investment strategy for Marriott Bonvoy, our portfolio of brands, and our industry-leading loyalty platform.
This role is a key strategic position within the Customer Group, leading the team responsible for global marketing strategy and planning, the creative platform for Marriott Bonvoy and our brands, global content and messaging, lifecycle and partner marketing, in-house and external agency management, and global media. The SVP Global Marketing will set the creative, content and messaging strategy, aligned with our business KPIs, and in collaboration with Continent Marketing Teams who own marketing execution in their markets. This role will be focused on bringing creativity and innovation to our marketing strategies to build awareness and consideration for the Marriott Bonvoy brand and portfolio of products, growing the global member base and driving demand to over 9000+ hotels and destinations globally.
The SVP Global Marketing will work closely with the Marketing Orchestration and Personalization team and Digital, to evolve our marketing platform capabilities and execute marketing programs across our owned and paid channels. Close collaboration with the Lodging Products teams and continents are essential to ensure seamless execution and delivery of business objectives.
Additionally, this role will drive marketing transformation and guide the development of high-performing teams that successfully execute creative, impactful and measurable strategies. This visionary leadership will be instrumental in shaping the future of Marriott’s global marketing, driving innovation, and ensuring Marriott Bonvoy and our brands remain the leader in the hospitality industry.
CANDIDATE PROFILE
Required
Education and Experience
4-year degree from an accredited university in Marketing, Business Administration, or related major.
16+ years of relevant professional experience in Consumer or Brand Marketing or 18+ years in a related function, demonstrating progressive career growth and patterns of exceptional performance.
Experience overseeing the development and execution of a creative platform, including strategy, content, and messaging.
Experience in leading global marketing teams and/or managing brand portfolios, with a proven track record of driving growth.
Experience with the development and evolution of martech and/or global customer platforms.
Proficiency in utilizing marketing analytics and reporting tools to measure campaign effectiveness and inform strategic decisions.
Preferred
Financial Management: Experience managing marketing budgets, ensuring effective use of resources while achieving objectives.
Process Experience: Expertise in the design and development of processes to improve operational efficiency and effectiveness.
Change Management: Demonstrated ability to inspire teams and effective execute change within large, matrixed organizations.
CORE WORK ACTIVITIES
Marketing Strategy & Measurement
Develop global marketing strategy and implement visionary, data-driven marketing strategies in partnership with continent marketing teams that align with enterprise goals.
Leverage advanced analytics and insights to measure and optimize marketing performance.
Continuously innovate and refine marketing measurement tools, processes, and strategies based on evolving business priorities.
Creative Platform, Content, and Messaging
Lead the creation and execution of breakthrough creative content and platforms, including social media and messaging, ensuring brand consistency and engagement.
Direct the in-house creative agency team and oversee the selection and management of external creative agencies.
Steer the global messaging strategy for Marriott Bonvoy, portfolio, and brands, while enabling flexibility for localization.
Purpose-Driven Marketing
Champion impactful and measurable initiatives that align with Marriott’s commitment to social responsibility and purpose-driven marketing.
Lifecycle and Partner Marketing
Strategize and oversee the design and implementation of comprehensive lifecycle marketing campaigns that enhance customer engagement and drive retention.
Forge and nurture strategic partnerships across teams and disciplines to develop and execute successful co-branded marketing initiatives.
Creative Agency Management
Collaborate closely with agency partners to align on strategic objectives, creative direction, and campaign execution.
Regularly evaluate agency performance, providing feedback and guidance to ensure continuous improvement and excellence.
Collaboration
Act as a global facilitator and connector for the Marketing discipline, leveraging Marriott International’s scale to drive success.
Drive organizational alignment and shared accountability for successful outcomes with stakeholders across disciplines (e.g., Loyalty, Partnerships, Marketing Orchestration and Personalization, Technology & Digital, Revenue Management, Distribution, etc.).
The salary range for this position is $337,535 to $456,665 annually. Marriott offers a bonus program, comprehensive health care benefits, 401(k) plan with up to 5% company match, employee stock purchase plan at 15% discount, accrued paid time off (including sick leave where applicable), life insurance, group disability insurance, travel discounts, adoption assistance, paid parental leave, health savings account (except for positions based out of or performed in Hawaii), flexible spending accounts, tuition assistance, pre-tax commuter benefits, other life and work wellness benefits, and may include other incentives such as stock awards and deferred compensation plans. Benefits and incentive compensation may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions.
The compensation and benefits information is provided as of the date of this posting. Marriott reserves the right to modify compensation and benefits at any time, with or without notice, subject to applicable law.
Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.
The application deadline for this position is 5 days after the date of this posting, November 14, 2024.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
