Manage and create strategic initiatives to maximize admissions and build, grow and maintain an acceptable facility census levels.

This position will cover the region of Mobile and Elba AL, region.

ESSENTIAL JOB FUNCTIONS include the following. Other duties may be assigned.

Manage facility level sales performance in conjunction with the facility team.
Ensure compliance with marketing standards (lead generation, calls, tours, events, presentations) necessary to achieve census goals.
Train facility-level Marketing Directors to develop more highly functioning and productive salespeople. Keep the organization current on best-practice sales techniques.
Hire and evaluate salespeople based on the requirements of the sales team, namely the generation of census.
Oversee and review the sales and marketing quarterly planning process.
Routinely analyze and report on trends and challenges in facilities or markets and provide feedback to both regional and facility level sales performance.
Coaches each community team how to most efficiently manage move ins and move outs to achieve maximum revenue.
Update competitive analysis twice a year and sales and marketing plan quarterly or as needed with market changes.
Reports any issues or problems that may arise to the Administrator
Complies with state, federal, and all other applicable health care and safety standards
Assists families and other visitors as needed
Attends/completes required in-services and other required meetings
Performs weekend manager duties as required
Performs other duties as directed

Demonstrate knowledge of, and set an example of the PLC culture throughout the team
Earn the respect and confidence of the executive team
Lead direct reports in a most diligent and developmental manner to ensure optimal results
Grow the professional capabilities of each team member
Maintain strong oversight of technical areas within the facility
Enhance, update, and maintain policies and procedures for the facility

Bachelor's Degree, a minimum of 3 years of experience in a healthcare Marketing role and/or an equivalent combination of education and experience
Experience working in a long-term care setting is preferred
Must maintain a valid drivers’ license in the applicable state

Discover Marketing Jobs on the #1 Job Board

Regional Director of Marketing