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With the season of giving in full swing, it feels fitting to explore a topic that's often met with mixed reactions in B2B marketing: gift card incentives. Are they effective tools for driving results, or do they signal desperation to buyers? While opinions vary, we're here to share a perspective rooted in real-world experience: yes, gift cards can work—when used strategically! Perception vs.
AI is reshaping marketing, enabling marketers to drive efficiency, personalize customer experiences, and unlock new insights. With its ability to automate repetitive tasks and generate detailed consumer insights, AI empowers brands to maximize their reach and impact. Here’s a look at some specific ways AI is being practically applied in marketing, accompanied by recent statistics showing its eff
Discover how to turn a job rejection into an opportunity by staying in touch, building valuable relationships, and positioning yourself for future offers. Learn actionable tips to maintain connections and increase your chances of landing your next job
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