Job Description
**This role will be hybrid**
Position Summary
The U.S. Banks Marketing team is seeking an experienced marketing consultant to join the Bank Marketing team responsible for designing, building and implementing integrated marketing tactics to drive engagement with our suite of a Private Bank products on E*TRADE.com. This individual should have demonstrated skills, knowledge and experience in collaborating across cross-functional teams, creating marketing presentations, executing multi-channel marketing campaigns and tactics and measuring campaign results.
Responsibilities
In partnership with the U.S. Banks product teams, Marketing Operations, and Digital Platforms teams, deliver on marketing plans to drive Bank product growth & deepen relationships with existing clients
Support Team in development and deployment of relevant and timely marketing campaigns, including proper messaging and targeting, along with material updates and digital enhancements
Provide comprehensive marketing support across all Bank and deposit-focused needs
Manage partner relationships to ensure deliverables and deadlines are met
Collaborate with Legal and Compliance partners and external partners to facilitate the timely review, negotiation, and approval of materials
Manage marketing results reporting to advise product partners, senior management updates, and guide future strategies
Knowledge And Skills Required
B.A. or B.S. with a concentration in Marketing, Communications or English a plus
A minimum of 3-5 years of marketing experience, preferably in the financial services industry
Experience with executing multiple marketing channels such as digital and email campaigns
Ability to perform marketing analysis including segmentation and interpreting trends
Develop creative solutions in highly matrixed organization
Foster collaborative relationships across functional teams
Knowledge of legal and compliance policies related to financial service industry a plus
Proficiency with Word, Excel, PowerPoint required
Working knowledge of Adobe Analytics dashboard reporting, Tableau, and Salesforce a plus
