ABOUT THE TEAM
Varo’s Lifecycle Marketing team is responsible for customer engagement and retention. Our goal is to ensure customers have a seamless onboarding experience, and help them get the most out of Varo after they join while using LCM learnings to impact the Product roadmap and collaborate deeply with our Product team members
The Lifecycle Marketing team is small, nimble, data-driven, and results-oriented. If you want to have a clear and measurable impact on the business from day one, this is a great team to join
ABOUT THE ROLE
Your role will be to drive strategic lifecycle marketing programs focused on onboarding, engagement, retention, and resurrection. You will develop and execute lifecycle programs by leveraging automated and personalized cross-channel campaigns across email, push notifications, and in-app messaging. You’ll collaborate cross-functionally with, Product, Engineering, Research, Marketing, and Data to deliver compelling new personalized customer journeys. You will play a key role in helping us achieve our customer engagement goals.
What you'll be doing- Drive strategic LCM programs focused on onboarding, engagement, retention, and resurrection
- Ideate, develop, and execute lifecycle programs by leveraging automated and personalized cross-channel campaigns across email, push notifications, content cards, SMS, and in-app messaging
- Manage lifecycle programs end-to-end, from ideation, tactics, briefing, calendaring, execution, optimization, monitoring, analysis and reporting
- Set up and monitor complex journeys, triggers, and automations
- Ensure campaigns (including tests, segmentation, and complex personalization logic) are set up and deployed accurately through rigorous QA
- Pull, consolidate, and report on Lifecycle Marketing metrics, and create data-driven presentations
- Partner with relevant teams across the organization including data and research, to uncover user insights, create and design experiments, and execute a rigorous A/B testing agenda to enhance campaign effectiveness
- Work closely with Product partners to understand how LCM experiments can provide learnings to the Product team and align upcoming experiments with Product A/B tests
You will bring the following required skills and experiences- 3-5 years of hands-on experience managing Retention and Engagement programs
- Experience working with Product teams
- Experience leveraging a complex marketing automation/CRM system, e.g. Braze
- Deep knowledge in customer segmentation and list management
- Experience with creating and managing documentation including process and procedures, active campaign monitoring, and experimentation tracking
- Creative and empathetic thinker; you care deeply about our customers and can build precise targeting as well as delightful, on-brand experiences
- Passion for data-driven marketing and building programs that drive incremental results
- Excellent analytical and quantitative skills
- Experience working cross-functionally and communicating results to a wide range of stakeholders
- Experience in a results-driven environment and an impeccable track record of hitting goals
#MidSenior
For cash compensation, we set standard ranges for all US-based roles based on function, level, and geographic location, benchmarked against similar-stage growth companies. Per applicable law, the salary range for this role is $110,000 - $140,000. Final offer amounts are determined by multiple factors as well as candidate experience and expertise and may vary from the identified range.
