ABOUT GIVE BACK BEAUTY
Give Back Beauty is a privately owned global beauty group that operates in the development, manufacturing, and distribution of fashion and celebrity-driven brands across fragrances, skincare, makeup, hair, and body care. The name “Give Back Beauty” reflects the fact that sustainability and giving back are integral parts of the business model. The group is the exclusive worldwide partner, under license or other business models, of brands such as Tommy Hilfiger, Elie Saab, Chopard, Philipp Plein, and Iceberg. The company also acts as an incubator of celebrity-driven brands, such as Florence by Mills by Millie Bobby Brown, and acts as a distributor for other perfume and beauty brands such as Dolce & Gabbana, Olaplex, and Billie Eilish. Give Back Beauty sells its products in over 130 countries through the best retailers and direct-to-consumer models.
ROLE SUMMARY
This is a unique and exciting opportunity to lead social media and influencer marketing for a new, high-profile celebrity haircare and beauty brand. The brand will be launching in August 2024, in major retail outlets and DTC. The ideal candidate will be a passionate, creative and experienced beauty marketer, with an entrepreneurial mindset and ability to work in agile environments. The Social Media and Influencer Manager will be responsible for overseeing the brand’s social strategy and channels, as well as influencer relations in partnership with our agencies.
KEY RESPONSIBILITIES
- Develop social and influencer strategy in partnership with cross-functional team that complements broader marketing plan to drive brand awareness, consideration and purchase
- Oversee social media agency to generate and manage monthly content calendar across all the Brand owned social platforms and create post content including images and copy
- Act as community manager across all owned social channels
- Develop influencer strategy for the Brand that aligns with brand and business goals, communicate and deliver execution plan
- Work closely with Brand team to identify influencers and content creators that represent and align with the brand: handling all contracts, approving deliverables & budgets, and setting a timeline for execution
- Closely monitor competitive social media channels, research industry trends, and provide intel on ways to improve/optimize the Brand’s channels to lead in the beauty & personal care space
- Monitor performance of social and influencer content utilizing measurable KPIs and optimizing plans on an ongoing basis to generate further improvement and efficiency
- Guide social agency on additional performance tracking, social listening, trend tracking, and crisis management workstreams
QUALIFICATIONS
- 3+ years of experience in hair care, beauty
- Strong knowledge of social media platforms and influencer space
- Strong analytic capabilities
