JOB DESCRIPTION
Are you a creative mind with a passion for high-end fashion and a knack for social media? Caraa, a leading luxury bag company, and Mercado Famous, a Spanish charcuterie brand, are teaming up and in search of a dynamic social media & marketing associate to join our team.
The role requires you to be physically in our HQ office in Manhattan, New York City 5 days a week.
In this unique role, you'll have an 80-20 split working between Caraa and Mercado Famous, delving into the worlds of luxury accessories and artisanal Spanish meats.
RESPONSIBILITIES
Caraa Responsibilities (80% of your time):
- Content Creation: Develop engaging content for Caraa's social media channels, especially TikTok and Instagram. Highlight our stylish bags in innovative ways.
- Influencer Management: Identify and build relationships with influencers to expand Caraa's reach. Coordinate partnerships and campaigns to enhance our presence.
- Social Media Management: Assist in managing and curating content for various social media platforms, ensuring a cohesive online presence.
- Research and Trends: Stay updated on social media trends and algorithm changes, providing insights to improve our strategy.
- Graphic Design Support: Use basic Photoshop skills to help design social media graphics that align with Caraa's brand aesthetics.
Mercado Famous Responsibilities (20% of your time):
- Content Creation: Create engaging content showcasing Mercado Famous' charcuterie offerings. Collaborate with the marketing team to highlight the brand's unique selling points.
- Influencer Partnerships: Identify and collaborate with influencers in the food and lifestyle space to promote Mercado Famous products. Coordinate partnerships to increase brand awareness.
- Visual Storytelling: Produce appealing visuals that align with the brand's aesthetic, attracting foodies and luxury enthusiasts alike.
QUALIFICATIONS
- Passion for Fashion and Food: A genuine interest in high-end fashion, luxury accessories, and gourmet foods.
- Social Media Proficiency: Experience in creating content and managing influencer relationships. Knowledge of current social media trends and features.
- Creativity: Ability to generate fresh, innovative ideas.
- Communication Skills: Strong written and verbal communication skills. Comfortable working within a creative team.
- Basic Photoshop Skills: Ability to assist with designing social media graphics, ensuring they are visually appealing and on-brand.
- Social Media Enthusiast: Active and knowledgeable about various social media platforms, especially TikTok and Instagram.
ABOUT CARAA
YOU MUST BE PHYSICALLY LOCATED IN NEW YORK CITY IN ORDER TO APPLY FOR THIS ROLE
We are a New York City-based sport bag and accessory company founded in 2015 by CFDA award-winning designer Carmen Chen Wu and Aaron Luo to re-imagine handbags for modern life. With backgrounds in design and global supply chain, Carmen and Aaron merged their respective expertise in form and function to create Car + aa.
Our ethos is simple: to create well-made, versatile, and smart designs that can transition from street to fitness studio, business meeting to dinner, and everywhere in between. The result is the perfect set of hybrid accessories that strike balance between fashion, craftsmanship, and functionalities.
ABOUT MERCADO FAMOUS
Created by 2 serial entrepreneurs in digital commerce and the founders of Caraa, Mercado Famous is sharing the best-kept secrets of Spain with the whole world.
Mercado Famous offers the best quality meat from ecological farms that have been using natural ingredients and humane practices on the Iberian Peninsula for decades. With our backgrounds in sourcing and supply chains, we are able to procure Spain’s best pasture-raised charcuterie at prices that make it an everyday luxury.
Launched in 2022, we have been featured by Bon Appetit, The New York Times, The Wall Street Journal and the Quality Edit within the first 3 months of the launch, featuring our premium quality and unique taste. Our goal is to change the narrative around Spanish charcuterie. Through accessible pricing, we aspire to introduce to the American consumer to a product that has been historically inaccessible for the masses in a modern, non-apologetic and democratic way.
We bring together a multi-talented team that thinks outside the box, and value diversity and inclusion. We welcome driven and smart individuals of all backgrounds and experiences to apply for this position.
