Blue Nile is the leading online retailer of certified diamonds, engagement rings, and fine jewelry. We believe in creating exceptional experiences and providing our customers with unparalleled quality and service. As we continue to grow, we are seeking a talented Senior Performance Marketing Specialist to join our dynamic team.
We are looking for a Senior Performance Marketing Specialist with a strong focus on Meta (Facebook/Instagram), Pinterest and YouTube advertising. The ideal candidate will have a deep understanding of performance marketing, data analysis, and optimization techniques. This role will be responsible for driving customer acquisition, engagement, and conversion through strategic campaigns on these platforms.
Responsibilities:
- Develop, implement, and manage social first performance marketing strategies across Meta, Pinterest, and YouTube
- Bring creativity, fresh thinking and new ideas to deliver successful paid social results and a clear road-map for the future
- Utilize data-driven decision-making to inform campaign adjustments and future strategies
- Accountable for project timelines and budget pacing
- Monitor and optimize campaigns to achieve key performance metrics (KPIs) such as ROAS, CPA, and CTR
- Conduct A/B testing to identify best practices and improve campaign effectiveness
- Create and execute comprehensive performance marketing strategies tailored to Meta, Pinterest, and YouTube
- Collaborate with the marketing team to align campaign strategies with overall business goals
- Stay updated on industry trends, platform updates, and emerging best practices
- Analyze campaign performance data and provide actionable insights to optimize and scale campaigns
- Generate detailed reports on campaign performance, highlighting key metrics and trends
- Communicate campaign performance and insights to stakeholders, providing recommendations for improvement
- Foster strong relationships with platform representatives to leverage new features and opportunities
Requirements
Preferred and Basic Qualifications:
- Bachelor's degree in Marketing, Business or a related field
- 4+ years of experience in a performance marketing and/or social media buying role, with a focus on Meta, Pinterest, and YouTube advertising preferred (Agency experience is a plus)
- 1+ years of hands-on experience working in self-service capacity within social platforms
- Strong analytical skills with a proven track record of managing and optimizing large-scale advertising campaigns
- Experience with campaign optimization strategies such as A/B testing, audience targeting, bid management, and creative best practices
- Proficiency in using ad platforms such as Facebook Ads Manager, Pinterest Ads Manager, YouTube Analytics and Google Analytics
- Excellent understanding of audience targeting, bidding strategies, and creative best practices
- Ability to work independently and collaboratively in a fast-paced environment
- Strong communication and presentation skills
- Passion for the jewelry and engagement ring industry and understanding of customer buying journey in luxury sectors
Benefits
Benefits:
At Blue Nile, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location:
- Paid time off
- Medical, Dental, Vision and Prescription Insurance
- 401(k) Retirement Plan with company match
- Flexible spending account
- Health savings account
- Tuition Reimbursement
- Employee discount
- Parental leave
- Life insurance
Annual base pay: $75,000 - $95,000. Final pay rate shall be determined and is based on experience and qualifications.
At this time, R2NET will not sponsor a new applicant for employment authorization for this position.
Additional Information: R2NET INC. is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status or any other basis prohibited under applicable federal, state or local law. R2NET INC. will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.
