SUMMARY
The Senior Manager Fragrance Marketing, Global Go To Market, Lifestyle Fragrances will report to the CEO of the Lifestyle Division with dotted reporting to the Vice President of Marketing Tommy Hilfiger. This individual will lead the go-to-to-marketing strategy and the implementation of all related marketing programs for the Lifestyle portfolio of brands, including Tommy Hilfiger amongst others. This position works closely with the 2 other Vice Presidents of Marketing of the Lifestyle division and multiple teams including: PR & Influencer, Digital Marketing and Media, Sales and Trade Marketing. This individual will also work collaboratively with key markets to ensure their needs are understood and met with global assets.
The Senior Manager Fragrance Marketing, Global Go to Market, Lifestyle Fragrances, is an expert brand builder who can navigate and manage complex brand licensing and internal/external relationships.
KEY RESPONSIBILITIES
- Lead global go to market and 360 marketing activations for the Lifestyle brands
- Provide strategic input in the specific areas of product development, promotional marketing, pricing, and 360 campaign and activation platforms.
- Ensure alignment of all marketing programs with global brand strategy.
- Collaborate with Sales & Trade on the execution of promotional strategies, prepare go-to market presentations to support Trade Marketing in preparation of retailer presentations.Issue Budget and Go to Market execution guidelines and collaborate in new product launch execution activities with Sales and Trade.
- Partner with Finance/Trade/Sales/Planning on forecasting and monitor inventory of regular, promotional, and sample product.
- Develop and recommend pricing for Fragrance programs in collaboration with Global Marketing Vice Presidents and assist in preparation of company price increase recommendations.
- Manage image bank data (DAM) and track visual usage rights. Inform sales team on new assets available / PR & Ad visuals releases.
- Lead SKU Rationalization and portfolio optimization in collaboration with Marketing Vice Presidents. Manage Add Deletes & Category Assortment.
- Develops Global Merchandising guidelines and SKU Assortments guidelines in collaboration with Marketing Vice Presidents across all channels.
- Issues Visual Strategy (visual rights, priorities, pack shots, image)
- POS development (generic + innovations).
- Including guidance on marketing events, flag ship, pop up , large podium on key markets & Image stores (permanent and temporary spaces)
- Brand O+O execution guidelines
- Lead Business review process, conduct launch analysis; compile and share go to market best practices.
- Support Global Marketing Vice Presidents on Monthly Business Reviews for Licensors.
- Issue Training guidelines and priorities.
QUALIFICATIONS:
- 7-10 years of pertinent experience in Marketing
- Extensive knowledge of the fragrance category and Fashion
- Excellent strategic thinking and creative problem-solving skills
- Excellent oral and written communication abilities
- Strong analytical skills
- Strong leadership ability, i.e., able to build, motivate, and manage teams
- Ability to function in an entrepreneurial environment – hands-on approach and ability to adapt to change
- Ability to travel (20%-35%)
- Experience working in EMEA market preferred
- Fluency or working knowledge of French preferred
- Deals with confidential information and/or issues using discretion and judgment
ABOUT GIVE BACK BEAUTY
Give Back beauty is a globally-operated, privately-held beauty group, engaged in the creation, manufacturing, marketing and distribution of fashion, lifestyle and talent-based beauty brands, across the fragrance, skincare, makeup, haircare, and body care categories. The name, Give Back Beauty, reflects the fact that sustainability, respect and giving back to the community are integral parts of our business model. A portion of our profits are donated to the foundations we support. Its motto is “Big enough to matter, small enough to care” and its ambition is to build brands with a long-term vision. The group is the exclusive worldwide partner, under license or other business models, of brands such as Tommy Hilfiger, Elie Saab, Chopard, Zegna, Philipp Plein, Iceberg. The company also acts as incubator of celebrity driven brands, such as Florence by Mills by Millie Bobby Brown, and acts as distributor for other perfume and beauty brands such as Dolce & Gabbana, Olaplex, and Billie Eilish. Operating in over 130 countries through retailers, direct-to-consumer channels and distributors, the GBB has approximately 350 employees worldwide.
