Company Description
BranchLab is a data science company based in New York, NY. We specialize in providing solutions for healthcare brands, their agencies, and TV partners. Our goal is to increase return on ad spend while prioritizing consumer privacy with our innovative ID-less approach. With a focus on TV, we utilize machine learning to create accurate audience models and set new standards for privacy.
Role Description
This is a full-time hybrid role for a Vice President Marketing at BranchLab. As the Vice President Marketing, you will be responsible for leading and overseeing all aspects of marketing, including but not limited to;
- Strategic Leadership: Develop and implement comprehensive marketing strategies that encompass product marketing, brand marketing, and marketing communications to drive business growth and brand awareness.
- Brand Marketing: Cultivate and enhance the brand identity, ensuring consistent messaging and positioning across all channels and touch points.
- Product Marketing: Lead the development and execution of product marketing plans, ensuring successful product launches, positioning, and lifecycle management.
Qualifications
- Proven experience in a hands-on marketing role in the pharmaceutical advertising space, preferably as a VP or Director of Marketing
- Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
- Extensive experience in product marketing, brand marketing, and marketing communications.
- Demonstrated success in developing and executing marketing strategies that drive business growth.
- Strong understanding of healthcare advertising, TV advertising, digital marketing, social media, and emerging marketing trends.
- Exceptional leadership and team management skills, with a track record of building and mentoring high-performing teams.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Superior communication and interpersonal skills, with the ability to effectively engage with stakeholders at all levels.
