The Opportunity:
The Senior Brand Marketing Director leads the Niche Fragrance & Color Makeup business for North America. This person will run this "hub" with tactful business and market strategy while using their extensive experience in luxury fragrances and color makeup (lip, eye, cheek, nail) in order to make recommendations, decisions, and grow the business overall. This person will create a 360-marketing strategy with fresh ideas in digital/social and drive the implementation of impactful executions. A key part of this role is building and maintaining successful partnerships with our HQ in Spain, and Global Partners throughout Europe, while also being a strong cross-functional team player and people manager for the North America team. Brands include Christian Louboutin Beaute, Penhalegon's, L'Artisan Parfumeur, and Dries Van Noten.
What you’ll get to do:
Steer North American Market Strategy and Execution:
- In collaboration with the Niche GM; Spearhead strategic direction within North America (Canada and US)
- Deliver high-level insights and recommendations that align with global luxury brand aspirations while resonating with sophisticated regional consumer sensibilities
Guardian of Brand Representation and Consumer Experience:
- Uphold each brand’s image as an emblem of elegance, crafting a holistic and premium consumer journey that fosters deep brand loyalty and engagement across all channels
- Conduct in-depth brand, market, and competitor analysis to distill actionable insights, guiding strategic decision-making to cement the brand’s position as a leader within the luxury market
- Conceive innovative promotional initiatives tailored to the North American luxury segment, enhancing brand allure and fostering differentiation
360 Brand Engagement:
- Execute carefully crafted, multi-dimensional brand campaigns that captivate new consumers, drive sales, and fulfill high-impact objectives for market share, revenue growth, and profitability
- Curate complex seasonal launch calendars centered around key product launches
- Orchestrate premium media, promotional, and experiential activations in synergy with cross-functional teams to drive impactful market entry
- Oversee and inspire agency partners and creative service providers, ensuring every execution reflects the brand’s essence of timeless elegance and surpasses luxury standards
- Deliver compelling, strategic presentations of seasonal programs to retail partners, fostering collaborative relationships that enhance brand visibility in premium retail environments
Excellent Cross-Functional & Global Collaboration:
- Collaborate seamlessly with internal teams and global HQ, translating global strategies into regionally relevant experiences that sustain business excellence and elevate brand distinction
- Partner with Global teams on product innovation, curated brand content, and media execution, enhancing the brand’s image and reach within the luxury sphere
- Work alongside the Sales team to design exclusive, high-touch marketing plans, “retailtainment” activations, and luxury events that underscore the brand’s unique positioning in premier retail spaces
- Partner closely with Demand Planning and Operations to synchronize launch timelines, inventory oversight, and flawless product delivery, ensuring consistent luxury service standards and optimal market presence
Strategic Finance & P&L Oversight:
- Collaborate with Finance to uphold disciplined budget planning, ensuring investments are aligned with premium objectives and contribute meaningfully to the brand’s financial success.
- Actively manage marketing investments and each brand’s P&L with a luxury mindset, focusing on:
- Optimal allocation of annual above-the-line and below-the-line activities
- Strategic assessment and enhancement of POS investments, maximizing ROI and future campaign impact
- Forecasting and planning for seasonal POS materials, product launches, and exclusive animations
- Maintaining inventory precision to support luxury market demand, managing excess and discontinued items thoughtfully to preserve brand equity
We’d love to meet you if you have
Hard Skills:
- Bachelor’s degree in marketing, Business, or a related field preferred (master's degree a plus)
- 7-10 years of progressive experience in beauty marketing, with a minimum of 4 years specializing in color and makeup
- Deep expertise in Niche Fragrances, with a strong understanding of the luxury and prestige markets
- Proven track record working with licensed brands, with a commitment to protecting and elevating brand image
- Advanced proficiency in Excel and PowerPoint, with the ability to leverage data insights to inform strategy
Soft Skills:
- Highly adaptable, agile, and entrepreneurial, with the versatility to respond to evolving business needs
- A strategic, solutions-driven mindset, with a focus on growth, development, and prioritization
- Exceptional written and verbal communication skills tailored to executive-level stakeholders
- Strong initiative and follow-through, with a proven ability to meet deadlines and deliver on high-level projects
- Collaborative and reliable team player with a positive, can-do attitude
- Thrives in a fast-paced, dynamic environment, managing multiple high-impact projects simultaneously
- Digital and omni-channel expertise, with an eye for retail trends and creative innovation
- Passionate about people, brand storytelling, and driving business objectives
- Committed to leading with a strategic sales focus, ownership of personal and team development
As required by New York State's salary transparency law, effective November 2022, the expected base salary for this position ranges from $200,000.00 - $210,000.00. Various factors are considered when extending offers, such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. In addition to the base salary, PUIG offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, hybrid work environment, and career opportunities within a dynamic team.
EEOC
Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.
Diversity, Equity, and Inclusion Commitment
At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.
About Puig
Puig creates unique and highly desirable beauty and fashion brands that empower people to reinforce their self-esteem and find their own expression in a family-owned company that aims to leave a better world for the next generation.
Our brand portfolio is structured in three divisions: Beauty and Fashion, with the owned brands Carolina Herrera, Nina Ricci, Paco Rabanne, Jean Paul Gaultier, Dries Van Noten, Penhaligon’s, Byredo, Dr. Barbara Strum, and L’Artisan Parfumeur; the licenses of Christian Louboutin and Comme des Garçons perfumes; and Lifestyle fragrances, among them Adolfo Dominguez, Antonio Banderas, Shakira, and Benetton. The Charlotte Tilbury division, which includes the luxury makeup brand and the Derma division, with the Apivita, Uriage and Isdin brands. We sell products in 150 countries and operate 26 subsidiaries.
At Puig we honor the values and principles put in place by three generations of family leadership. Today we continue to build on that legacy, through conscious commitments in our ESG agenda (environmental, social, and governance) aligned with the UN Sustainable Development Goals.
