Senior Marketing Analyst - US Customer Growth, Chat
Company: Our client, a Fortune 100 globally recognized financial services and credit card brand (to be disclosed during process)
Job Type: 6 month contract to start
About The Team
The US Customer Growth Marketing Team strives to deliver marketing on behalf of the enterprise that makes our company essential to our Card Members; specifically, responsible for driving revenue growth from existing customers through spend and lend treatments, while ensuring we retain our best customers.
This role will help drive performance within digital dialogic (Chat) channels through defining marketing strategy, offer execution/maintenance, and channel performance monitoring. This role provides significant channel management responsibilities and is a unique opportunity to drive strong business results and future business strategy through thought leadership.
The Sr. Analyst will be responsible for leading cross functional meetings with partners across the enterprise. An ideal candidate will be interested in a balance of customer marketing, relationship management, user experiences, capabilities, and is able to learn and adapt quickly.
Key Responsibilities
- Flawless execution of marketing campaigns in chat channels
- Define the offer strategy in partnership with product and marketing partners
- Monitor marketing campaign performance on a weekly and monthly basis
- Collaborate and maintain strong relationships with key partners
- Create simple yet effective digital marketing copy and user experiences for our Card Members and Customer Care Professionals
- Define the future strategy of treatment opportunities and Card Member experiences in the channel
- Bring new and innovative treatments and chat capabilities to market
- Break down complex problems into simple parts, develop creative solutions, and make recommendations to key stakeholders
Qualifications
- Bachelor’s Degree
- 5+ years of relevant digital marketing experience
- Extreme attention to detail and accuracy with a strong sense of responsibility to themselves, colleagues, and their role
- Ability to look at situations/roadblocks from different angles and articulate a clear perspective on solutions
- Superior verbal and written communication skills with the ability to tailor communication style appropriately depending on the audience
- Ability to build and influence internal relationships while being able to adapt to obstacles in a highly collaborative, fast paced environment
- Experience implementing and ideating customer marketing strategies and ability to articulate and measure success
- Strong skills within MS Excel and PowerPoint
- Dialogic marketing skills preferred
