At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.
Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.
Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skin care, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Britney Spears, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.
We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.
We are Revlon, together, transforming beauty.
Position Overview
The Sr. Director, Marketing Strategy & Insights provides leadership, vision and infrastructure support for the achievement of strategic marketing and financial business goals leveraging consumer insights. The Sr. Director, Marketing Strategy will lead the development and execution of brand best practices focusing on Color Cosmetics & Beauty Care to enhance brand identity to increase market presence and drive growth. This role involves establishing areas such as brand architecture, pricing, framework on consumer testing, brand strategy, with close partnership with cross-functional partners & stakeholder input.
The objective is for this role to drive both strategy and execution focusing on growth opportunities within the Mass Channel.
Key Responsibilities
Global Brand Strategy - Lead and drive key marketing strategies for the brand including:
- Establish brand architecture & 3-year strategy framework for new growth
- Establish best practices for 360 campaigns leveraging insights from partners internally & externally on media, partnerships, PR, influencer, and social media
- Promotional strategies (both in and out of store)
- Identify, implement, and sustain a leverageable, brand positioning for key brands
- Identify and apply relevant consumer insights & trends that drive new business opportunities
- Coach and mentor talent on marketing & brand best practices
- Provide leadership and collaborate across the organization in pursuit of business objectives with all internal/external cross-functional partners
Experience, Knowledge, Skills & Abilities
This role is required to demonstrate expertise across a wide variety of business and organizational functions, specifically:
- Brand Strategy Development
- Brand Marketing Campaigns
- Market Research & Insights
- Category/Brand Portfolio Management
- Innovation & Trends
- Performance Metrics
- Media Planning
- Business Acumen
Critical Skills
- Consumer-Centric Approach: Focus on understanding and meeting the needs of the target audience.
- Integrated Marketing: Ensure all marketing efforts are cohesive and aligned with the overall brand strategy.
- Data-Driven Decisions: Use data and analytics to guide marketing strategies and measure success.
- Innovation: Embrace new technologies and trends to keep the brand fresh and relevant.
- Collaboration: Foster strong relationships with internal teams and external partners to drive brand success.
Qualifications & Education
- Experience: 12+ years of experience in brand marketing, with a significant portion in the beauty industry or CPG.
- Education: Bachelor’s degree in marketing, Business, or a related field; MBA ideal.
The base pay range for this position is $190,000 and $210,000/year; however base pay offered may vary depending on skills, experience, job-related knowledge, and geographic location. Certain positions may also be eligible for short-term incentives as part of total compensation.
This role is eligible for an annual bonus based on company performance.
Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy and company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled). Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc. Employees are also able to enroll in our 401k Retirement Savings Plan.
Employees will also receive 4 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year. Vacation will depend on role.
