Senior Marketing Manager

ForceBrands • Full-time • Remote (New York, United States, US) • 1w ago

**THIS IS NOT A ROLE WITH FORCEBRANDS**

Key Responsibilities

Marketing Planning and Budget Management:

Develop and implement a comprehensive, calendarized marketing plan to ensure cohesive execution across multiple channels.
Manage the marketing budget effectively, allocating resources to maximize ROI and maintain alignment with organizational growth goals.

Campaign Development & Execution:

Lead the ideation, development, and execution of creative marketing campaigns that drive brand awareness and engagement.
Collaborate cross-functionally with internal teams and external partners to ensure campaigns align with brand goals and resonate with the target audience.

Social Media Management:

Oversee the strategy and execution of the brand's social media presence across key platforms (e.g., Instagram, TikTok).
Collaborate with creative teams to produce engaging, on-brand content that supports growth and consumer engagement.
Partner with agencies and other stakeholders to grow platform performance and ensure audience alignment.

Influencer Marketing & Community Engagement:

Develop and nurture influencer partnerships to drive product awareness and brand advocacy.
Execute influencer campaigns, including product seeding, content collaboration, and creative unboxing experiences.
Leverage user-generated content (UGC) to build community engagement and support key product and retail launches.

Brand Partnerships:

Identify and execute strategic partnerships and collaborations with like-minded brands to expand reach and visibility.

Events & Sampling:

Identify event and sampling opportunities to boost brand awareness.
Oversee event logistics, including collateral development, to ensure smooth execution and impact.

Retail Marketing:

Collaborate with sales leadership and agency partners to develop strategies that support retail success across grocery and other key channels.

Performance Reporting:

Track and report on marketing initiatives, providing performance analysis and actionable insights on a regular basis.
Share updates on marketing activities to support internal reporting and retailer presentations.

Qualifications:

7+ years of experience in marketing, ideally within the food & beverage or consumer goods industry.
Proven success in social media management, influencer marketing, and brand partnerships.
Experience working with in-house design teams and leveraging UGC for growth.
Strong expertise in TikTok marketing and influencer strategies.
Excellent project management and organizational skills, with experience in event coordination.
Strong analytical and communication skills to report on marketing performance.
A hands-on, creative thinker who thrives in collaborative and independent environments.