Head of Marketing

Sage + Sound • Full-time • New York, NY, US • 1w ago

Sage + Sound is looking for an experienced, customer-centric and results-oriented marketing

leader to develop and execute marketing strategies that will enable Sage + Sound to drive

brand awareness and growth. As Head of Marketing, you will lead a team focused on

maximizing impact through digital channels (Paid Social, Paid Search and Display, SMS, Email,

SEO, Emerging Media, etc), offline channels and CRM to drive brand awareness and growth.

The ideal candidate will possess a strong understanding of building a brand and the use of data

to help guide decision-making. The ability to operate effectively under tight deadlines with

rapidly shifting priorities while being flexible is key.

This role will report directly to the Co-Founder /Co-CEO and collaborate with key internal and

external partners to effectively conceive, plan and execute marketing campaigns.

Responsibilities

Create, oversee and execute marketing strategies that will drive brand awareness,

conversion, retention and acquisition

Lead brand strategy and drives the operational delivery of strategy, inclusive of

communications campaigns

Monthly campaign planning, ideation and execution
Leverage data, metrics and consumer trends to drive actionable insights and optimize

marketing campaigns

Manage marketing budget and deliver on target
Partner with Graphic Designer, eCommerce, Social Media/Content and The Study team

to define and implement campaigns that align and contribute to business objectives

Lead an internal team and agency partners and oversee strategy creation by channels:

Paid Social/Display, Paid Search, SEO, Email, SMS. Ensure plans ladder back to overall

brand strategy and objectives

Drive team learning agendas, own the weekly/monthly/quarterly reporting cadence
Own and drive the analysis of all marketing campaigns based on clearly defined KPIs
Partner with CRM and Finance to develop deeper understanding of customer segments

and behavior and develop programs that will drive acquisition and retention

Ensure compliance with brand standards across marketing channels
Create and manage marketing calendars highlighting brand activations, events,

promotions, etc.

Partner with CRM, The Study and Operations team, to develop surveys that will help

inform and improve customer experience

Partner with CRM, The Study and Operations team, to develop omnichannel

campaigns/promotions including local market, online, and in-person

Observe and analyze market + competitor trends, and white space opportunities
Help create and implement marketing processes based on business needs
Put the customer at the center of everything we do at Sage + Sound

Requirements

Bachelor’s Degree.
5-10 years related marketing experience preferably with an omnichannel (eCommerce +

Stores) high growth brand

Demonstrated experience in successfully conceiving and executing innovative and

unique campaign experiences

Strong understanding of digital marketing channels, their features and best practices
Exceptional organizational, interpersonal, communication, and the ability to prioritize
Demonstrated experience in the ability to positively and creatively influence change and

direction