Product Marketing Manager

Product Marketing Manager -BEAUTY

About the Role

We’re looking for a highly skilled Product Marketing Manager or Senior Product Marketing Manager to join our growing skincare brand. This role is ideal for a strategic, retail-savvy marketer with deep experience in skincare and a passion for building products that resonate with today's consumer. You will drive product strategy, lead go-to-market planning, and partner closely with cross-functional teams to ensure strong execution across retail and DTC channels.

Key Responsibilities

• Lead product strategy and lifecycle planning for the skincare portfolio—from concept development through launch and in-market optimization.
• Develop clear consumer-driven positioning, claims, and messaging to differentiate products in a competitive landscape.
• Build and execute retail-minded go-to-market strategies across key channels, including Ulta (highly preferred), DTC, and other national retailers.
• Create comprehensive GTM toolkits, including product briefs, training decks, launch calendars, competitive analyses, and brand storytelling assets.
• Drive sampling strategy, including forecasting, operational planning, retailer partnerships, and performance analysis.
• Partner cross-functionally with Product Development, Creative, Sales, Education, Operations, and Finance to ensure cohesive launch execution.
• Monitor category and competitive trends in skincare (and fragrance, if relevant) to inform pipeline and product innovation.
• Analyze post-launch performance to identify opportunities for optimization and future growth.
• Support brand storytelling and visual merchandising as needed to ensure cohesive product narratives across all touchpoints.

Qualifications

• 5–8+ years of product marketing experience, with required experience in skincare.
• Experience working with or launching products in Ulta is preferred
• Strong understanding of retail dynamics, merchandising, and consumer behavior.
• Proven track record of leading GTM planning and developing comprehensive toolkits.
• Highly organized, detail-oriented, and comfortable working in a fast-paced environment.
• Strong communication, storytelling, and cross-functional leadership skills.
• Ability to balance creative vision with analytical decision-making.

Hybrid Work Schedule

Contract to Hire

Apply Today!