Garvies Point Brewery is a craft brewery driven by a passion for great beer, community, and creativity. From bold IPAs to seasonal lagers, we take pride in every pint we pour. As we continue to grow, we're looking for a savvy, beer-loving Social Media Marketing Manager to help us build and engage our online community.

Job Overview

The Social Media Marketing Manager will lead the development and execution of our social media strategy to increase brand awareness, drive taproom traffic, support beer releases, and foster a loyal online community. This role is perfect for someone who understands the craft beer world, knows how to tell a story, and can turn a moment into a viral post.

Key Responsibilities

Develop and execute multi-platform social media strategies (Instagram, Facebook, TikTok, X, Threads, etc.)
Plan, create, and schedule engaging content: photos, videos, reels, stories, event promos, and behind-the-scenes looks
Collaborate with the brewing team and taproom staff to capture authentic, on-brand content
Monitor community engagement, respond to comments and DMs, and manage online reputation
Run targeted ad campaigns to support events, can releases, and brand initiatives
Track and analyze performance metrics to refine strategy and report on ROI
Manage influencer and brand collaborations
Coordinate with the design team on graphics and branding assets
Stay up to date on craft beer and social media trends to keep our content fresh and relevant

Qualifications

2–4 years of experience in social media marketing, preferably in the craft beverage or hospitality industry
Strong understanding of social media platforms, analytics tools, and advertising features
Photography, video, and basic editing skills (Canva, Adobe Suite, or similar tools)
Excellent written and verbal communication skills
Creative mindset with an eye for branding and visual storytelling
Knowledge of and passion for craft beer is a huge plus
Experience managing a content calendar and working independently

Perks & Benefits

Competitive salary and paid time off
Employee discounts on beer and merchandise
Opportunity to attend beer festivals and industry events
A fun, team-oriented work environment surrounded by hops and good vibes

Job Types: Full-time, Part-time

Pay: $50,000.00 - $60,000.00 per year

Benefits

Employee discount
Health insurance
Paid time off

Work Location: Hybrid remote in Glen Cove, NY 11542

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Social Media Marketing Manager