Digital Marketing Strategist

Senior Paid Media Specialist Job Description

Drive innovative media strategies nationwide for a leading educational institution. As a Senior Paid Media Specialist, you will be responsible for managing paid media campaigns across multiple platforms to shape enrollment growth at a national scale.

Key Responsibilities

• Develop and execute paid media campaigns across Google, Meta, TikTok, YouTube, and emerging channels.
• Build full-funnel campaigns that drive lead generation, applications, and enrolled students at optimal ROI.
• Utilize AI tools and automation to enhance performance and scale efficiently.
• Partner closely with cross-functional teams to ensure data-backed allocation of spend.