Community Marketing & Events Specialist

Are you passionate about the off-road and outdoor culture, and thrive on bringing brands to life through unforgettable experiences? Bestop is seeking an energetic and highly organized Community Marketing & Events Specialist to be the face of our brand, connecting us directly with enthusiasts both online and in person! This highly visible role requires a hands-on organizer ready to travel and connect with the core community

About Bestop & Our Unique Culture

At Bestop, we're not just about accessories; we're about the adventure. As a leader in premium Jeep, Bronco, Truck & SUV accessories (and the parent company of iconic brands like Softopper and Tuffy), we offer a diverse portfolio for outdoor enthusiasts. We value teamwork, personal growth, and a strong work ethic. Our culture is defined by our passion for the products we make and the community we serve.

About the Role

The Community & Events Specialist is the bridge between Bestop's digital presence and its real-world excitement. You'll take extreme ownership of event logistics and execution while acting as a brand ambassador and storyteller. This role is a key connector point across our sister brands (Softopper, Tuffy) to share best practices, ensuring Bestop shows up with professionalism and high energy every time. This is a high-travel role (25-50% monthly), requiring independent execution at trade shows, consumer events, and B2B shows across the U.S.

Key Responsibilities

We're looking for a hands-on problem solver to handle these core duties:

Event Leadership: Plan, organize, and execute trade shows, consumer events, and B2B shows, managing logistics (booth, materials, travel, staffing) in direct coordination with the Global Sales Manager.
Brand Ambassadorship & Content: Serve as the brand ambassador at events, comfortable engaging audiences on-camera, and capture compelling on-site content to fuel our social and PR channels.
Community Engagement: Actively engage with enthusiast communities online (forums, Facebook groups, event recaps) and support daily social media community management.
Cross-Brand Collaboration: Partner closely with Softopper, Tuffy, and other internal BPAG event contacts to share resources, vendor relationships, and innovative community activation ideas.
Reporting: Report on event performance, lead capture, and audience sentiment to evaluate success and optimize future strategies.

Qualifications

Experience: A minimum of five years of marketing experience or equivalent sales and customer service experience.
Software Proficiency: Proficient in report/graphics software (Word, Excel, Acrobat) and solid presentation skills necessary.
Organizational Skills: Excellent organizational skills are required to manage multiple projects simultaneously.
Communication: Excellent interpersonal skills to deal with all levels of business contacts – internally and externally.
Culture: Genuine passion for the off-road and outdoor culture and our products.
Travel Flexibility: Must be willing and able to travel frequently (estimated 25-50% monthly) across the US for events and onsite execution.

Preferred Experience

Background in social media community management or content curation.
Familiarity with the automotive aftermarket industry.

Job Type: Full-time

Pay: From $70,000.00 per year

Benefits

401(k) matching
Dental insurance
Employee assistance program
Employee discount
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance

Ability to Commute

Westminster, CO 80030 (Required)