Senior Vice President Marketing

We’re looking for a Senior Vice President of Marketing to lead Brami’s next chapter—from powerful campaigns to in-store sell-through and beyond. As our senior-most marketer, you’ll drive forward the brand’s defined strategy, ensuring every touchpoint—creative, retail, content, and product—advances a consistent, culturally relevant brand narrative.

You’ll oversee the full marketing function, with clear creative leadership and ownership of campaign strategy, execution, retail marketing, paid media, and innovation pipeline management. This is a rare opportunity for a creative-leaning operator who knows how to scale a challenger brand with precision and soul.

What You’ll Own

Team Leadership & Cross-functional Collaboration

• Own and manage the marketing budget across all workstreams with ROI rigor
• Build and lead a best-in-class marketing team and partner ecosystem
• Collaborate closely with founder, sales, ops, and finance to align marketing with business objectives
• Represent Brami in external meetings with press, partners, investors, and buyers

Brand Direction, Stewardship & Strategy Activation

• Own Brami’s defined brand positioning and oversee how it comes to life, ensuring consistency in tone, visuals, and experience across all touchpoints
• Translate brand strategy into marketing objectives, campaign platforms, and go-to-market plans
• Build and execute large-scale, brand-building campaigns with significant budget allocation, particularly outside of shopper marketing
• Lead the development of compelling briefs and oversee creative execution across digital, social, experiential, and in-store

Integrated Marketing & Campaign Leadership

• Provide strategic leadership over the annual and quarterly integrated marketing calendar, defining high-impact moments across product launches, seasonal campaigns, and key cultural windows
• Lead and direct cross-functional campaign planning, ensuring full alignment and flawless execution across e-commerce, retail, content, social, PR, experiential, and in-store channels, with day-to-day development and activation supported by direct-report team members

Paid Media & Performance

• Set the overarching paid media strategy and define KPIs across all channels—social, search, influencer, affiliate, and programmatic - while guiding the team responsible for execution
• Oversee performance frameworks that track and optimize both brand and acquisition metrics
• Provide leadership to team members who manage ongoing reporting and performance refinement

Innovation Strategy & Pipeline Management

• Lead marketing’s strategic role in product innovation by steering consumer insight development, opportunity sizing and product storytelling
• Guide the team responsible for synthesizing insights and translating them into compelling innovation strategies that fuel the product pipeline

Who You Are

• 10+ years of marketing experience in food & beverage, CPG, or consumer lifestyle brands
• An incredible instinct and eye for creative, with proven experience building and scaling challenger brands with creative distinction and operational excellence
• Strong track record of building and executing large-scale brand-building campaigns with significant budget allocation, particularly outside of shopper marketing.
• Top-of-funnel expertise, with fluency across channels like influencer, paid social, partnerships, and integrated media—driving awareness and affinity through storytelling and brand world-building
• Must also be a GM-minded leader with a sharp understanding of P&L implications, ensuring creative strategy aligns with business objectives and drives measurable growth across the full funnel
• Strategic and resourceful—able to balance vision with execution, storytelling with performance
• Natural leader and communicator who inspires teams, agencies, and stakeholders alike
• Passionate about Italian food and culture, wellness, and building brands that shift culture
• Travel: 15-20% (if not NY based, most travel would be to NY)

What to Expect

• A one-team-one-dream, balanced “work hard, live well” culture
• Creative, retention, paid media, shopper marketing agency partners
• Competitive salary, equity options, health benefits, unlimited time-off, team retreats & events