Marketing & Events Coordinator

Who are we?

For over 40 years, B.W. Furlong & Associates has provided world-class equine veterinary services in Oldwick, NJ with additional locations in Ocala and Wellington, FL and Middleburg, VA.

We pride ourselves on being progressive leaders who deliver the ultimate in veterinary care with a team of 23 highly skilled clinicians, including specialists in internal medicine, reproduction, and surgery. Our support staff are the backbone of our practice: veterinary assistants and technicians, who work to ensure that patients receive the highest level of veterinary care, our client relations team, who similarly ensure that clients receive the highest level of care, and our operations and finance team, who ensure sound financial practices and fiscal management.

We invest in our team, fostering growth and skill development in a supportive atmosphere, and can proudly identify a number of employees who have advanced into new roles throughout their time working in the practice. We encourage strong relationships through advanced training, team building activities, events, and a culture of open communication using our Core Values as a guide.

Where are we?

New Jersey is the east coast’s best kept secret, with our headquarters located in the idyllic countryside of Hunterdon County. The area offers easy access to New York City, Philadelphia, and the Jersey Shore along with hundreds of miles of hiking, biking, and riding trails and endless outdoor activities. Our facilities house advanced diagnostic imaging services, a rehabilitation center, surgery suites, and a full-service hospital. We have broken ground on a new, 40,000+ square foot hospital just a few miles from our existing hospital.

What will you be doing?

This hybrid position supports the business by managing events, producing marketing content, and facilitating intern and extern programs. The role has remote flexibility, but will require time in the clinic each week for events, meetings, or marketing sessions. You’ll wear many hats: planning and executing staff appreciation events, coordinating national recruiting trips, and supporting the Intern Committee with scheduling and logistics for visiting interns/externs. On the marketing side, you’ll create and publish social media content, newsletters, and promotional materials that highlight our people, services, and culture. You’ll play a key role in maintaining brand consistency across platforms. The ideal candidate is a recent college graduate with strong communication skills, an interest in the equine industry, and a passion for connecting with people. Familiarity with tools like Canva, Constant Contact or similar marketing platform, and Instagram/Facebook is expected, as is the ability to adapt quickly and learn new platforms. You should be comfortable managing multiple concurrent projects, capturing photo and video content on the go, and occasionally working evenings or weekends during events.

Compensation based on experience, starting at $48,000. Hours Mon-Fri 8a-5p (40 hours/week). This is an exempt, full-time position. Benefits include medical, dental, and vision insurance, 401(k) with a 3% Employer contribution and additional retirement contributions in the form of annual profit sharing, and a cash balance plan, discounted equine veterinary services, discounted veterinary products, student loan repayment assistance, employee assistance program, paid time off, and professional development.

Responsibilities

• Event Management
• Assist with the planning of, and own the execution of all company-sponsored events, including but not limited to:
• Staff appreciation events (2x/year across 3–4 locations) (sponsor = HR)
• Annual holiday party (sponsor = VP)
• Intern welcome and farewell events (sponsor = IC)
• National recruiting events (2x/year) (sponsor = HR)
• Hosted educational events (sponsor = ?)
• Client-facing or local sponsored events (sponsor = ?)
• Responsibilities include:
• Developing an annual calendar of events aligned with leadership goals
• Managing event budgets, vendor selection, communications, and logistics
• Coordinating invitations, marketing, setup, day-of management, and teardown
• Ensuring all event-related materials and communications reflect company branding and professionalism
• Marketing & Content Creation
• Work with leadership to develop a yearly and monthly schedule for marketing content
• Create and publish engaging content across platforms: Instagram, Facebook, Constant Contact, etc, aligned with leadership defined objectives
• Examples include external newsletters, staff highlights, service announcements, and educational content.
• Ensure consistent branding across digital and print media (letterhead, business cards, etc.)
• Design and produce digital and print promotional materials (brochures, flyers, posters, giveaways)
• Maintain an updated photo and video content library; educate staff on best practices for content creation and capture new content as needed
• Manage sponsorship/advertising requests, ensuring fulfillment of brand and contractual obligations.
• Manage vendor relationship with website host/designer, including publishing basic updates to the website (bios and headshots, job postings)
• Coordinate with external specialists (e.g. videographers, graphic designers) to ensure alignment with brand strategy.
• Decorate office spaces seasonally and for staff appreciation events.
• General administrative duties
• Provide administrative support to the Intern Committee, including scheduling all intern/extern visits, education sessions, and meetings, and taking notes as needed.
• Coordinate arrival/departure logistics for approved visiting externs.
• Coordinate annual intern arrival/departure, coordinate the provided onboarding schedule, support any wet-lab education sessions hosted by vets, etc.
• Provide support to the Intern Committee in taking meeting notes and assisting with coordination of any intern education logistics (e.g. arranging travel for anesthesia education, supporting clinicians for ongoing wet-lab education, etc).
• Coordinate business travel arrangements for employees
• Support employee store operations, including managing the Axomo platform and coordinating seasonal offerings and uniform programs.
• Publish monthly internal staff newsletter (gather content from relevant parties, design newsletter)
• Additional responsibilities as needed

Rock Lane Management, LLC, provides equal employment opportunities to all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, or service in the military. Equal employment opportunity applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and training

Preferred Qualifications

• Bachelor’s degree in Communications, Marketing, Equine Science, Hospitality, or related field
• 0–3 years of experience in marketing, event coordination, or administrative support (internship experience acceptable)
• Familiarity with equine industry preferred
• Proficiency with photography, videography, and editing (native iPhone/Mac tools are sufficient)
• Proficiency with social media platforms (Instagram, Facebook), email and web platforms (e.g. Constant Contact and Wordpress), and basic graphic tools (e.g. Canva, Adobe Express), and the ability to constantly evolve and learn new software applications
• Strong organizational and project management skills with ability to manage multiple projects simultaneously
• Demonstrated ability to build strong relationships both internally and externally
• Excellent written and verbal communication
• Available to work in-office 2–3 times per week for meetings, events, or coordination
• Ability to occasionally work evenings or weekends for event execution
• Light physical work required, such as carrying/moving event supplies, rearranging chairs, etc. During events, expect to be on your feet for several hours

Please submit your cover letter and resume via email to Adam Furlong, Vice-President Operations, at [email protected]