Social Media Manager

Key aspects of the job include developing and setting a social media strategy, creating content formats, and posting tactics to ensure consistent brand messaging. The role involves planning and executing social media strategies, managing calendars across multiple platforms (Instagram, Facebook, YouTube), and recommending creative strategies for consumer email campaigns. Additionally, the position requires monitoring performance metrics, making recommendations based on performance data, and ensuring influencer content is accessible to internal teams and retail partners. Overall, the objective is to optimize exposure of the Broil King brand message while aligning marketing communications with best practices.

The ideal candidate should have a passion for social media, expertise in major social media platforms, and proficiency in digital media formats and HTML. They should also possess excellent social listening skills, strong understanding of current trends in digital content and social media, and top-notch oral and written communication skills.

• Develop and set the strategy and direction for social media platform mix working with best practice frameworks
• Organic and Paid Campaigns
• Develop & recommend strategy, content format, and posting tactics ensuring consistent brand messaging
• Plan and execute social media strategy and manage calendars, including scheduling, across all social platforms (Instagram, FB, YT)
• Recommend content / creative strategies for consumer email campaigns
• Schedule themes to develop and implement creative content for weekly DTC email campaigns
• Manage and brief internal creative team for channel specific creative
• Content, Format, Message, Call To Action (CTA), Links, etc.
• Implement weekly / daily posts on all channels as scheduled
• Monitor performance of posts and campaigns, tracking monthly
• Recommend changes to content and schedule based on performance metrics