[Remote] Social Media Marketing Manager

Note: The job is a remote job and is open to candidates in USA. ChiroHD is a cloud-based practice management platform focused on chiropractors, seeking a Social Media Marketing Manager to enhance their brand presence. The role involves creating engaging social media content, developing marketing strategies, and collaborating with various teams to drive brand engagement and community building.

Responsibilities

• Create original, engaging social media content that sparks conversation and builds community
• Develop social content calendars that support broader marketing initiatives and campaigns
• Write platform-specific copy optimized for Facebook, Instagram and emerging channels
• Monitor trends in the chiropractic and small business space to keep content fresh and relevant
• Create content that performs, from educational posts to customer success stories to brand storytelling to pure entertainment
• Create engaging content across the full spectrum, from quick-hit social posts to comprehensive anchor pieces like case studies, sales enablement, and thought leadership articles
• Write compelling copy for multiple channels including social media, blogs, email campaigns, landing pages, sales collateral, and video scripts
• Develop content that speaks directly to small business chiropractor pain points, aspirations, and success stories
• Craft narratives that adapt seamlessly across three distinct brands while maintaining unique brand voices
• Collaborate with designers and agency partners to bring content concepts to life across all formats
• Work cross-functionally with sales, product, and leadership teams to identify content opportunities
• Brief and direct agency partners and designers on content projects across all channels
• Participate in content planning and campaign strategy sessions
• Track content performance across channels and provide insights for optimization
• Accept and incorporate feedback with a positive, solutions-oriented mindset
• Maintain consistent brand voice across all customer touchpoints

Skills

• 2-5 years of experience in content marketing, social media management, or related role
• Exceptional writing skills with a portfolio demonstrating range across channels and content types
• Natural storyteller who can make complex topics accessible and engaging
• Strong understanding of how content performs across different channels and platforms
• Proven ability to manage multiple brands and projects simultaneously
• Excellent communication and collaboration skills
• Comfortable giving and receiving creative feedback
• Self-motivated and able to thrive in a remote work environment
• Experience working with cross-functional teams and external partners
• Experience creating content for B2B audiences, particularly small business owners
• Healthcare or chiropractic industry knowledge
• HubSpot experience (or similar marketing automation platforms)
• SEO fundamentals and best practices
• Email marketing experience
• Basic design skills (Canva, Adobe Creative Suite)
• Experience with social media management and analytics tools
• Video scripting or content creation experience
• Understanding of content performance metrics and analytics
• BONUS: You are using AI … Sora, Veo3, etc

Benefits

• Comprehensive health, dental, and vision insurance
• Flexible PTO and remote-first culture

Company Overview

• ChiroHD is a cloud-based EHR company focusing on the chiropractic space. It was founded in 2017, and is headquartered in Marietta, Georgia, USA, with a workforce of 11-50 employees. Its website is https://chirohd.com.