Marketing Manager - USA

WHO WE ARE

CloserStill Media run over 70 market leading business exhibitions in the learning, healthcare, technology, and veterinary sectors, with events in the UK, Europe, USA and Asia.

Our portfolio includes some of the fastest growing, and often award-winning events including the London Vet Show, Cloud Expo Europe, Data Centre World, The Pharmacy Show, Learning Technologies, DevLearn and The Dentistry Show.

We are the envy of the events sector with over 50 major industry awards including The Sunday Times Top 100 Best Companies to work for three years in a row in 2018, 2019 and 2020!

We have exciting growth plans over the next two to three years and are looking for ambitious and motivated people to join our award-winning teams.

WHO WE ARE LOOKING FOR

As Marketing Manager, you’ll play a key role in developing and delivering the marketing strategy for a portfolio of leading trade exhibitions and publications. You’ll work with the Marketing Executive(s) to deliver great campaigns and develop great relationships with both internal and external stakeholders to ensure we maximise attendance, engagement, ultimately deliver brilliant events. You’ll be confident in managing the various marketing demands across several products (exhibitions/conferences/magazines) utilising a structured and logical process and your communication skills and attention to detail will be second-to-none.

THE ROLE

To

develop and implement effective marketing plans for a portfolio of events and

magazines

Develop

strategic audience development plans and ensure marketing communications

accurately reflect event positioning and key messaging. Directing the messaging

and finessing the audience proposition - good communication and writing skills

are imperative

Take

responsibility for leading and developing team members, setting objectives and

managing performance

Effectively

manage marketing budgets

Develop

key relationships and partnerships with industry and sector media

Lead

the execution of the marketing, promotions and communications campaign(s) and

report on effectiveness and results

Report

and analyse pre-reg and attendee data

Manage

the creative/design process for marketing material – ensuring all comms are

on-message

Work

with the sales team to create sales campaigns, focused on both new client

growth and increased client retention

Regularly review marketing

plan, response rates/KPI’s, attendee demographics, and industry best practices

to ensure marketing efforts are effective and successful, making

recommendations and adjustments as appropriate

ABOUT YOU

Key duties

Content creation: Drafting compelling copy for promotional materials, website content, social media posts, and email campaigns. Proof-reading and signing off all comms.

Campaign management: Planning, development, execution, and tracking of marketing initiatives across multiple platforms.

Research and analysis: Conducting market research, analyzing data, and preparing reports to inform decision-making and strategy development.

Leadership: Develop team members, coach and support, managing and improving performance

Collaboration: Working closely with cross-functional teams, including sales, operations, and design – building strong relationships and influencing upwards.

Event support: Lead on-site marketing activities during trade exhibitions, including signage placement/visitor experience, gathering testimonials and social media content, building client relationships etc.

Key skills required

Strong team leaderships skills – coaching mindset

Excellent written and verbal communication skills.

Strong organizational and time management abilities

Excellent attention to detail

Strong IT skills including Microsoft Office, social media scheduling tools, website CMS systems, Email Service Providers/CRMs etc.

Excellent understanding of digital marketing principles and platforms, including Google Analytics.

Analytical mindset with the ability to interpret data and derive actionable insights.

Creative thinking and problem-solving skills.

Ability to work effectively at pace on multiple projects.

Flexibility and adaptability to changing priorities and deadlines.

DIVERSITY AND INCLUSION

CloserStill Media embrace diversity in all its forms and are committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation.

We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status.

We are committed to ensuring an inclusive and accessible recruitment process. If you require any reasonable adjustments at any stage, please contact our HR team at [email protected].