Chief Marketing Officer (Cmo) - Join Our Executive Leadership Team

At KRAFTWERK Fitness Club , we have a clear mission: to reinvent the fitness experience. With over 30 fitness clubs across Germany and Spain and unstoppable international growth, we are looking for an exceptional Head of Marketing — a true strategic leader with a strong track record in the fitness, wellness, or lifestyle sector, capable of taking our brand to the next level from our HQ in Madrid .

We're seeking someone who doesn't just think in terms of campaigns, but in terms of growth, positioning, and large-scale brand leadership.

A professional with global vision, business mindset, and a strong execution drive.

Main Responsibilities

• Define, lead, and execute KRAFTWERK's global marketing strategy, driving brand growth in Spain, Germany and across new international markets.
• Build and manage a high-performing marketing team, fostering innovation, excellence, and a results-driven culture.
• Design and coordinate omnichannel campaigns integrating performance, branding, PR, retail, influencers, and events.
• Strengthen a powerful and consistent brand identity across all touchpoints, reinforcing emotional connection with our members and partners.
• Manage the marketing budget strategically and analytically, ensuring profitability and maximum impact of every action.
• Oversee digital, CRM, and performance marketing strategies, enhancing member acquisition and retention.
• Work closely with the Operations team to deliver a 360º customer experience that sets a new standard in the fitness industry.

Key Requirements

• 8+ years of experience in senior or leadership marketing roles, with at least 5 years in the fitness, wellness, sports, or lifestyle sector.
• Proven success in brand growth, business expansion, and international strategy.
• Strong expertise in digital marketing, performance, branding, and communication.
• Strategic and hands-on profile — able to think long-term and execute with precision.
• Inspiring leadership skills, with experience managing multidisciplinary teams in high-performance environments.
• Excellent communication skills in Spanish and English (German is a plus).
• Genuine passion for fitness, wellness, and personal transformation.

What We Offer

• A key role in shaping the international expansion and brand positioning of a fast-growing fitness company.
• Real autonomy and decision-making power in defining the global marketing strategy.
• A dynamic, international, and high-energy environment.
• Professional growth opportunities within a solid company with a strong vision for the future.
• Free access to all KRAFTWERK fitness clubs.

If you have the experience, vision, and energy to lead the future of fitness —

We want to meet you.