Vice President Marketing

Are you ready to join Connecticut Innovation’s vibrant community of innovators? Connecticut Innovations (“CI”) is Connecticut’s strategic venture capital arm, and we are passionate about serving our portfolio of 220+ companies across various industries, with strengths in life sciences, technology, and climate tech.

Come join Arccos Golf. Golf’s #1 Game Tracker.!

About Arccos

Named one of "The World's Most Innovative Companies" by Fast Company, Arccos Golf is the global leader in golf data, Artificial Intelligence and IoT sensor technology. Recognized as Golf’s #1 game tracker, they are revolutionizing the golfing experience by delivering actionable insights that help golfers, and businesses in golf, make smarter decisions to optimize performance.

VP of Marketing | Position Overview

We are seeking a dynamic and data-driven VP of Marketing to lead our marketing strategy as we embark on our next phase of growth. The ideal candidate will have a proven track record of success in scaling up B2C and D2C products, leading high-performing marketing teams, and implementing innovative marketing initiatives. In this role, you will oversee cross-functional teams to develop and execute go-to-market (GTM) strategies for product and feature launches. You will be instrumental in driving brand awareness, ensuring a cohesive omni-channel marketing approach, and fostering a culture of data-driven high-velocity experimentation.

This person will be a senior leader and help drive forward companywide priorities, all the while building an exceptionally well-rounded and highly functional team of people who are passionate about having a huge impact on our company and our customers every day. Qualified candidates must bring significant experience, perspective and demonstrated success leading and enhancing marketing teams across multiple locations. We want you to be able to capture vision and drive strategic direction and tactical execution while improving the golfer’s experience and relationship with our products.

Develop and Execute Marketing Strategies

Create comprehensive marketing strategies to drive user acquisition, engagement, and retention.
Oversee performance marketing campaigns across various channels including SEM, paid social, display advertising, influencer marketing, and affiliate marketing.
Drive organic growth through content marketing strategies, landing pages, and website optimization.
Develop social media marketing strategies to enhance brand visibility, engagement, and community building.

Leadership and Team Management

Lead and mentor a team of marketing professionals to achieve key performance indicators and business objectives.
Create a culture of data-driven high-velocity experimentation to drive customer acquisition and retention.
Build out and manage the marketing team as needed, ensuring optimal resource allocation for marketing outcomes.

Collaboration and Communication

Collaborate with product and design teams to launch and optimize user acquisition funnels and improve conversion rates. This includes overseeing e-commerce pages and storefront.
Work with the product team to create proper go-to-market launches to drive product and feature adoption.
Manage stakeholders and collaborate with cross-functional teams including, product management, UX, strategy and external agencies.

Brand and Market Management

Drive global marketing strategies to enhance brand awareness and market expansion.
Lead influencer marketing campaigns to increase brand awareness in key global markets.
Manage brand reputation and ensure consistent messaging and brand voice across all marketing channels.
Lead brand management initiatives to enhance the brand's perception and positioning in the market.

Analytics and Optimization

Establish and maintain robust marketing analytics, attribution, and reporting frameworks.
Analyze market trends, competitor activities, and user insights to identify growth opportunities and optimize marketing strategies.
Implement strategies to measure and track brand performance, sentiment, and awareness.
Manage marketing budgets effectively to maximize ROI and achieve business goals.

Requirements

10+ years of overall marketing experience in a fast-paced, consumer-focused environment.
6+ years of experience in leading and managing high-performing marketing teams.
Proven track record of successfully scaling up B2C products and driving substantial user growth.
Strong judgment on creative quality and positioning to drive virality and organic engagement.
Deep expertise in performance marketing including SEM, paid social, display advertising, and affiliate marketing.
Experience in developing and executing social media marketing campaigns across platforms like Facebook, Twitter, Instagram, etc.
Experience with influencer marketing strategies and proven success in collaborating with influencers to drive brand awareness and engagement.
Highly analytical with a data-driven mindset, capable of developing and determining marketing metrics, user behavior, and market trends to optimize campaigns.
Excellent leadership, communication, and interpersonal skills with a passion for mentoring and developing teams.
Ability to thrive in a fast-paced, collaborative environment and adapt to evolving business needs.
Experience with running international marketing campaigns.
Familiarity with Python, SQL, SAS, or other analytics tools is a plus.
Talent for translating numbers into actionable insights for business leaders.
Strong project management skills, detail-oriented, and capable of managing multiple fast-moving projects seamlessly.

Personal Characteristics

The successful candidate must bring intellectual, professional and personal values that complement the team. Certain characteristics will be vital:

Agile and emotionally intelligent working exceptionally well with varying types of people
Exceptional leader who invests deeply in their team and develops strong relationships with diverse groups of people.
Process driven and highly structured thinker.
Highly collaborative and invested, not only in the success of your team but the entire organization.
Proven ability to build a world-class marketing organization.
Able to deeply understand customers and transfer customer knowledge into improved outcomes.
Clear and constant communicator and great listener.
Capable of crafting a clear vision for the future and the steps necessary to execute against that vision.

Benefits

Competitive compensation package
Equity incentives
401K plan with company matching contribution
Medical, Dental & Vision insurance
Golf reimbursements
Join an awesome team of passionate people

Arccos is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.