Senior Director, Global Brand and Product Marketing - HOKA

## Company Overview

Deckers Brands is a global consumer products company behind performance and lifestyle footwear and apparel brands, including HOKA. The company emphasizes an inclusive culture where employees can bring their authentic selves, pursue growth, and contribute to brand-driven communities and culture.

## Key Responsibilities

• Develop and lead HOKA's global multi-year brand strategy and integrated calendar anchored in consumer insight and aligned to business growth objectives.
• Define how HOKA shows up across performance and lifestyle globally, stewarding brand positioning, purpose, voice, and visual identity while ensuring consistency and regional flexibility.
• Manage the global creative agency of record and project agencies to produce breakthrough campaigns and activations that travel globally with regional relevance.
• Lead development and execution of global integrated brand initiatives and campaigns, partnering cross-functionally (Creative, Digital, PR, Retail, Sports Marketing) to deliver cohesive 360 storytelling and consumer journeys.
• Oversee global brand activations, cultural partnerships, and key moments to build brand heat, engagement, and resonance across performance and lifestyle categories.
• Define global KPIs for campaigns and ensure timely delivery of marketing milestones and sell-in assets.
• Lead global product marketing, including go-to-market planning, alignment across functions, product narratives, seasonal marketing concepts, and product marketing frameworks that connect category and brand strategy.
• Partner with Merchandising, Global Insights, Retail and Visual Merchandising to define consumer targets, identify trends and bring product stories to life across DTC and wholesale channels.
• Develop and oversee HOKA's global media strategy with a unified full-funnel approach; partner with regional marketing, media agencies and digital teams to plan, execute and optimize paid media across channels (digital, social, video, OOH, broadcast, experiential).
• Establish global media guidelines, frameworks and measurement tools to ensure efficiency, consistency and ROI across markets; integrate media early in campaign planning.
• Champion a consumer-first mindset and foster innovation in consumer experiences through immersive activations, emerging media, digital experiences and community initiatives.
• Lead transformation initiatives to reinforce consumer-centric dashboards and measurement frameworks while ensuring global consistency and enabling local adaptation.
• Lead, inspire and develop a high-performing global team; foster a culture of collaboration, innovation, quality and accountability and champion cross-functional alignment to drive commercial success.

## Required Qualifications

• 15+ years of progressive experience in global brand and product marketing with proven expertise in integrated marketing, campaign and global media strategy, and scaling global consumer brands.
• Experience leading global brand and go-to-market strategies within performance, lifestyle, or premium consumer brands.
• Proven skills in global governance, agency management, budget oversight and driving full-funnel media strategies that connect brand building with demand generation.
• Strong leadership experience building, motivating and developing global teams; excellent communication, collaboration and storytelling skills.
• Trend- and data-informed mindset with creative sensibility and the ability to balance strategic vision with executional excellence.

## Preferred Qualifications

• Deep understanding of the intersection between running, sport, culture and community and how to authentically bridge performance and lifestyle storytelling.
• Demonstrated ability to scale brands with integrity, connecting performance credibility with cultural resonance.
• Experience managing global creative partners and leading brand activations that travel across regions while remaining locally relevant.

## Compensation & Benefits

• Salary range: Not listed; posting references Competitive Pay and Bonuses.
• Key benefits include competitive compensation programs and bonuses, financial planning and wellbeing offerings, comprehensive health and wellness programs, paid time off, generous employee discounts and perks, and opportunities for personal and professional growth and development.

## Additional Information

• Work arrangement: Portland, OR (Hybrid). Reports to Vice President, HOKA Global Marketing.
• The company emphasizes diversity, inclusion and equal employment opportunity and encourages applicants from varied backgrounds to apply.
• Deckers Brands positions itself as more than a footwear company, promoting an adventurous, collaborative culture focused on employee development and community impact.