Retention + CRM Marketing Manager (Skincare)

Retention + CRM Marketing Manager

Reports to: Director of DTC

Location: Brooklyn, NY – Hybrid (2 days/week in office)

Type: Full-Time, Exempt

Base Salary Range: $100-$120K

About Dieux

At Dieux, we're deeply committed to results. We make clinically vetted and price-transparent skincare and are on a mission to remove the guesswork from beauty. We believe in using education and information to help people make empowered skincare decisions—not shame, fear, or misinformation.

About the Role

Dieux is looking for a Retention Marketing Manager to build, scale, and optimize our full CRM and retention ecosystem across dieuxskin.com and TikTok Shop. Reporting into and collaborating with the Director of D2C, you’ll own email and SMS programs, and collaborate cross-functionally to grow our loyalty and subscription channels through strategic CRM initiatives, ensuring alignment with overall digital and brand strategy. This role is both strategic and hands-on - mapping customer journeys, developing automated lifecycle programs, optimizing onsite experiences, and partnering closely with our creative, brand, and ecommerce teams to execute retention campaigns that surprise, delight, and convert.

You’ll lead execution across segmentation, builds, QA, reporting, and automation optimization, delivering clear insights and performance-driven recommendations that drive engagement, repeat purchase, and customer lifetime value. The ideal candidate blends analytical thinking with a deep understanding of beauty consumer behavior, has experience scaling DTC brands, and thrives in a fast-paced, test-and-learn, start-up environment.

Responsibilities

CRM & Retention Strategy

• Develop and execute comprehensive retention and lifecycle marketing strategies to drive customer engagement, repeat purchases, and subscription growth as well as loyalty and referral growth across dieuxskin.com and TikTok Shop.
• Build and manage the CRM campaign calendar for both channels, coordinating timing, segmentation, and content across all retention campaigns, ensuring alignment with overall digital strategy and goals for each channel.
• Manage campaign ideation and planning, including messaging concepts, target audiences, and multi-channel execution.
• Oversee automation refreshes, optimizations, and new development for CRM programs on both channels, collaborating closely with creatives, developers, and technical teams to ensure flawless execution.
• Maintain full ownership of CRM tech stack, from budget oversight and list hygiene to tool performance evaluation and identifying new platform opportunities
• Stay up-to-date on beauty industry trends, CRM best practices, and lifecycle marketing innovations.

Campaign Execution & Ecommerce Collaboration

• Project manage CRM campaigns and list growth initiatives end-to-end, coordinating with copywriters, designers, developers, software platforms, and other contributors to ensure timely and accurate execution of all assets.
• Partner cross-functionally with Creative, Brand, Digital teams to ensure campaigns align with retention and loyalty goals and are executed seamlessly, ensuring content aligns with brand voice and drives action.
• Own the full execution and performance reporting of retention campaigns; analyze results to optimize campaigns and improve engagement, repeat purchase, and customer lifetime value.
• Assist in executing ecommerce site and TikTok Shop campaign initiatives, including product launches, promotional campaigns, feature rollouts, and other site updates.

Reporting & Data Analysis

• Compile, analyze, and report on CRM campaign performance and other retention KPIs weekly, monthly, and as-needed.
• Own retention-focused metrics including repeat rate, churn rate, LTV, time between purchases, and engagement metrics.
• Provide actionable insights to optimize campaigns, flows, and overall CRM strategy.
• Maintain a clean, healthy, privacy-compliant database.

Qualifications

• 4-5 years of experience in CRM, email/SMS, or retention marketing (preferably in the beauty, skincare, or CPG space).
• Strong understanding of customer segmentation, personalization, and lifecycle marketing strategies.
• Track record of driving measurable, sustainable growth via CRM and lifestyle marketing strategies.
• Strong, hands-on proficiency with Klaviyo, Attentive, Shopify, and Google Analytics (GA4).
• Proven ability to use data to drive decisions and optimize performance.
• Experience working in high-growth startup environments.
• Comfortable managing and collaborating with external agencies and internal teams toward growth KPIs.
• Excellent project management skills; comfortable juggling multiple launches and campaigns.
• Analytical thinker with strong reporting, forecasting, and A/B testing capabilities.
• Experience with loyalty programs or subscription platforms and models, and growing those programs via CRM strategies.
• Incredible attention to detail–you should be detail-obsessed!
• Entrepreneurial spirit—self-starter, collaborative, and excited to build!
• Proactive, requiring little direction, takes responsibility.

Preferred

• Experience in e-commerce or DTC brands (comfortable working in Shopify)
• Experience with TikTok Shop / TikTok Shop CRM

Why Join Dieux?

At Dieux, you will have the opportunity to shape the future of a growing brand in a highly dynamic market. This is a chance to bring innovative ideas to life and make a meaningful impact on the business. We value creativity, collaboration, and a passion for beauty, and we're excited to find someone who shares our vision.

In addition to the above, the health and wellbeing of our employees are centered at the core of Dieux. To support this, we offer a hybrid working schedule, medical, dental and vision benefits fully paid for by Dieux for employee coverage, PTO, up to 16 weeks of paid parental leave and a quarterly wellness stipend!