Digital Marketing & Brand Engagement Coordinator (On-Camera Content Creator)

Digital Marketing & Brand Engagement Coordinator (On-Camera Content Creator)

📍 Hybrid – Pasadena, CA

💼 Full-Time | $50,000–$60,000 per year

🎥 This role requires being on camera for content creation

• Applicants who progress to the interview stage will be notified the week of December 1st. We're excited to meet our next creator-marketer hybrid!

About EduConnect USA

EduConnect USA and its sister company Vatel USA helps international students study, work, and build their future in the United States. We’re a fast-growing, mission-driven organization looking for a creative storyteller who’s ready to be both behind the scenes and in front of the camera. If you love creating content, engaging with online communities, and making a real impact through digital storytelling — this role is for you.

What You’ll Do

🎥 Be the On-Camera Face of Our Brands

• Film TikToks, Reels, YouTube videos, Stories, and short educational clips
• Host Q&As, explainers, student tips, and behind-the-scenes content
• Engage authentically with followers in comments, DMs, and livestreams

📱 Lead Social Media & Content Creation

• Manage TikTok, Instagram, Facebook, YouTube, Reddit, and Google Business
• Build and execute a monthly content calendar
• Stay on top of trends and use them to grow reach and engagement
• Create posts, graphics, short videos, and stories daily

🎨 Shape EduConnect’s Brand Voice & Creative Direction

• Maintain visual and messaging consistency across all platforms
• Produce photo and video assets showcasing student stories and university partners
• Collaborate with creative partners and contractors as needed

📊 Support Campaigns & Track Performance

• Work closely with CRM & Paid Media Coordinator to align organic and paid strategies
• Monitor analytics (Meta, TikTok, YouTube Studio, Google Analytics, HubSpot)
• Report on engagement, reach, conversions, and content performance

🌐 Community Engagement & Reputation Management

• Participate in student groups on Reddit, Facebook, and TikTok communities
• Guide prospective students by answering questions and providing resources
• Monitor brand mentions and respond professionally

What We’re Looking For

• 2–4 years of experience in digital marketing or social media
• Comfortable appearing on camera and hosting video content
• Strong video creation and editing skills (CapCut, Adobe Suite, Canva, etc.)
• Excellent writing and storytelling abilities
• Experience managing multiple social platforms and content calendars
• Understanding of analytics tools and online engagement strategies
• Bonus: experience in international education, higher ed, or multicultural marketing
• Bonus: experience with paid ad campaigns
• Bonus: familiarity with HubSpot or CRM-driven campaigns

Why Join Us

✨ Be part of a mission that genuinely transforms students’ lives

✨ Have creative ownership and bring fresh ideas to a growing brand

✨ Work in a supportive, collaborative, and globally focused environment

• ✨ Opportunity to grow into a senior digital role as our brand scales