Account-Based Marketing Manager

Account-Based Marketing Manager

FloQast seeks a hands-on, strategic, and data-driven ABM Manager to accelerate growth across key mid-market and enterprise segments. Reporting to the Director, Demand Generation, this role drives the strategy, execution, and measurement of account-based marketing programs designed to win new business and expand existing customer relationships.

This person will collaborate closely with Account Executives, BDRs, Customer Success, Partner Marketing, Product Marketing, Field Marketing, Brand, and Marketing Operations teams to create personalized, targeted, and high-impact campaigns that engage our most strategic accounts.

The ideal candidate will own the strategy and execution of account-based programs across marketing channels (paid media, email, direct mail, events, web, etc.) to deliver meaningful engagement, pipeline, and revenue across named accounts.

Key Responsibilities

• Partner closely with Sales, Partner, and other key stakeholders to ensure alignment on audience targeting, messaging, and campaign outreach.
• Lead campaign orchestration in Demandbase (our ABM platform), ensuring flawless execution and accurate measurement.
• Develop and own ABM measurement, collaborating with Marketing Operations to analyze performance data and regularly report on key metrics (such as account engagement, pipeline creation, and influenced revenue) to drive program optimization.
• Manage ABM technology partnerships, evaluating and implementing tools that enhance targeting, personalization, and reporting.
• Work with the Brand and Product Marketing teams to develop tailored messaging, assets, and experiences by industry and persona.
• Champion ABM across the organization, sharing best practices, training cross-functional teams, and driving alignment across all stakeholders.

Requirements

• 5+ years of B2B marketing experience, preferably in SaaS or technology industries.
• 2+ years of Account-Based Marketing experience, with hands-on ownership of Demandbase or 6sense required.
• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Proven track record designing and scaling ABM programs that deliver measurable pipeline and revenue impact.
• Strong understanding of account segmentation, persona targeting, and buyer journey personalization.
• Experience managing multi-channel campaigns across paid media, email, social, and events.
• Analytical mindset with the ability to interpret data, derive insights, and present findings to cross-functional teams.
• Highly collaborative and able to partner effectively with Sales, BDRs, and Marketing Operations to drive shared goals.
• Excellent project management and organizational skills.
• Comfortable managing multiple initiatives simultaneously.
• Familiarity with Salesforce and HubSpot preferred.