National Consulting Marketing Manager

Description & Requirements

As we continue to expand our national footprint and the global reach of Forvis Mazars, we're seeking a Marketing Manager to drive strategy and execution for the Risk Advisory 2 Practice Unit. This unit includes service lines such as IT Risk & Compliance, Cybersecurity, Loan Review, SOC & HITRUST, Forensics, Valuation, Analytics, and ProBank Education Services, serving both middle market companies and large global organizations.

The Marketing Manager will partner closely with Practice Unit and Service Line leadership, providing a mix of strategic planning, hands-on execution, and project management.

What You Will Do

• Plan and manage the development and execution of integrated marketing campaigns for respective practice unit. Integrated campaigns include but are not limited to print, digital, and social media tactical elements.
• Manage, curate, and plan the distribution of thought leadership (content marketing).
• Required experience managing others/building and leading a team. Strong servant leader with excellent coaching skills and commitment to developing high-performing teams.
• Drawing on centralized firm resources, produce webinars targeted at clients and prospects. This includes analyzing webinar attendee reports, distributing results to client service personnel, and monitoring and executing follow-up activities.
• Plan and execute firm participation in industry trade shows and conferences. This includes sponsorship negotiation; planning onsite events, booth logistics and follow-up activities; and holding attendees accountable to an ROI scorecard.
• Build relationships with and support marketing priorities of the Service Line Leaders.
• Bring Digital Marketing best practices and build omni-channel campaigns around those digital channels. This includes a working knowledge of marketing systems, tools and tactics such as CRM, Marketing automation, SEO optimization, pay per click, Google and LinkedIn ads, video, and social media.
• Provide input and insight into large, complex sales pursuits and written proposals as requested.
• Conduct business intelligence research and build target pursuit lists.
• Be the liaison with the web developer to ensure the firm's relevant website content is current and search engines are maximized.
• Understand and implement the firm's brand and how it translates to all audiences of the firm.
• Various other marketing duties as assigned.

Minimum Qualifications

• Bachelor's degree in English, Marketing, Communications, Business, or a related field
• 5+ years of experience in marketing communications or content development
• Experience in a professional services or public accounting firm
• Proficient in Microsoft Office Suite
• Experience leveraging AI tools such as ChatGPT and Microsoft Copilot for content creation, data analysis, and process automation

Preferred Qualifications

• Prior experience in people management, including leading teams or direct reports

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