Director of Marketing Operations

About the position

Responsibilities

• Lead strategic and operational initiatives across marketing and with other departments to drive performance improvements and support the firm's growth trajectory.
• Ensure alignment and integration of existing and proposed technology resources.
• Create and manage project plans with clearly defined deliverables and resource requirements, coordinate work streams, track and communicate progress and identify obstacles and ensure they are addressed.
• Lead the annual firm marketing budget planning cycle, including regular reporting.
• Identify issues and variances and provide strategic recommendations and guidance.
• Manage, quantify and lead the master list of department projects in collaboration with marketing leadership team.
• Make recommendations for staffing projects and allocating resources, including working with other departments to secure additional support as required.
• Coordinate central department responsibility workflows, such as lateral attorney onboarding.
• Conduct a comprehensive review and analysis of the CRM platform, providing recommendations for upgrading or replacing the software.
• Oversee the implementation of the chosen solution, including developing sales pipeline tools and facilitating necessary integrations.
• Serve as an administrator and manage certain aspects of the firm's website, including working with vendors and colleagues responsible for SEO, content, technical updates, brand standards, etc.
• Identify and phase out outdated or underutilized department technology platforms / solutions.
• Lead the creation and updating of the department's operations manual to ensure clarity and consistency in processes.
• Review contracts, manage periodic RFP or vendor comparison reviews and implement changes or enhancements as needed.

Requirements

• Bachelor's degree or equivalent required.
• 8+ years of experience working in a professional services setting.
• Ability to navigate large, cross-functional teams with ease, leveraging superior project management, analytical and teamwork skills.
• A strong leader and critical thinker, with proven experience in team management.
• An integrated mindset, easily understanding the link between marketing activities and overall business goals including their potential impact on other departments.
• Exceptional business acumen, organizational skills, and ability to prioritize tasks and meet deadlines.
• Deep experience with marketing technology.
• Excellent communication, interpersonal, and presentation skills.
• Ability to communicate both at an executive level and in specific technical detail when needed.
• Strong change management abilities to help lead firmwide initiatives and changes related to continued growth of the organization.

Benefits

• Profit sharing
• Health savings account
• Disability insurance
• Health insurance
• Dental insurance
• 401(k)
• Employee assistance program
• Vision insurance
• 401(k) matching