Social Media Marketing Manager

Garvies Point Brewery is a craft brewery driven by a passion for great beer, community, and creativity. From bold IPAs to seasonal lagers, we take pride in every pint we pour. As we continue to grow, we're looking for a savvy, beer-loving Social Media Marketing Manager to help us build and engage our online community.

Job Overview

The Social Media Marketing Manager will lead the development and execution of our social media strategy to increase brand awareness, drive taproom traffic, support beer releases, and foster a loyal online community. This role is perfect for someone who understands the craft beer world, knows how to tell a story, and can turn a moment into a viral post.

Key Responsibilities

• Develop and execute multi-platform social media strategies (Instagram, Facebook, TikTok, X, Threads, etc.)
• Plan, create, and schedule engaging content: photos, videos, reels, stories, event promos, and behind-the-scenes looks
• Collaborate with the brewing team and taproom staff to capture authentic, on-brand content
• Monitor community engagement, respond to comments and DMs, and manage online reputation
• Run targeted ad campaigns to support events, can releases, and brand initiatives
• Track and analyze performance metrics to refine strategy and report on ROI
• Manage influencer and brand collaborations
• Coordinate with the design team on graphics and branding assets
• Stay up to date on craft beer and social media trends to keep our content fresh and relevant

Qualifications

• 2–4 years of experience in social media marketing, preferably in the craft beverage or hospitality industry
• Strong understanding of social media platforms, analytics tools, and advertising features
• Photography, video, and basic editing skills (Canva, Adobe Suite, or similar tools)
• Excellent written and verbal communication skills
• Creative mindset with an eye for branding and visual storytelling
• Knowledge of and passion for craft beer is a huge plus
• Experience managing a content calendar and working independently

Perks & Benefits

• Competitive salary and paid time off
• Employee discounts on beer and merchandise
• Opportunity to attend beer festivals and industry events
• A fun, team-oriented work environment surrounded by hops and good vibes

Job Types: Full-time, Part-time

Pay: $50,000.00 - $60,000.00 per year

Benefits

• Employee discount
• Health insurance
• Paid time off

Work Location: Hybrid remote in Glen Cove, NY 11542