Vice President Marketing

Our client, an RIA in the Phoenix area, is seeking a VP of Marketing to join their firm.

This is a Player/Coach role for a team of 6. Marketing experience must be B2C.

• $3M marketing budget
• Events / Seminars are a large part of this firm and will require evenings and weekends, as appropriate.
• Role is focused on Lead Generation and KPI's
• All channels-seminars, TV, digital, social media, email campaigns
• Marketing area is Phoenix and all of northern Arizona
• Platform Tech: Salesforce, Market Cloud
• Because marketing drives leads for the Advisors to convert to clients, this will be a challenging and highly visible role

QUALIFICATIONS

• Embrace a servant culture-regardless of title, everyone pitches in
• Experience must come from marketing business to client (not b2b)
• Strong Lead Generation and KPI experience is a must
• Experience managing email campaigns, dinner seminars, TV/radio campaigns, and digital/social media campaigns
• Entrepreneurial mindset

Career trajectory is CMO.

$110k-$175k