Marketing Strategy & Social Media Lead

Unpaid Internship | Academic Credit

Hybrid | New York City

Part Time: 10 to 15 hours per week

About the Studio

Kitchen Design NYC is a boutique kitchen design studio working with homeowners across New York City. We specialize in high-end kitchens, full-service kitchen architecture, and detailed planning for luxury homes. This internship offers hands-on experience inside a professional design business, direct access to a senior designer with nearly 20 years of experience, and the opportunity to own a real marketing strategy that will be implemented publicly.

Role Overview

You will lead our social media and marketing efforts with a focus on growing our Instagram presence. This role combines strategy, research, analytics, planning, and on-site content coordination. You will work directly with the owner to build a three-month content plan and execute a real growth campaign.

Ideal for students who want experience in digital marketing, content strategy, brand development, or social media management in a design-related field.

Responsibilities

Marketing Strategy and Planning

Build a three-month editorial content calendar
Define weekly content themes and post formats
Conduct competitor and trend research specific to design, luxury markets, and NYC homeowners
Identify ideal target audiences and growth opportunities

Social Media Management

Write captions aligned with our brand voice
Plan posting structure and weekly rhythms
Develop content ideas optimized for reach and engagement

On Site Support

Attend project site visits, showroom visits, and material reviews
Assist with filming, directing simple shots, capturing B-roll
Structure content into usable formats

Growth and Analytics

Execute a daily growth routine
Manage engagement tasks such as targeted commenting and outreach
Track weekly KPIs including reach, impressions, engagement rate, and follower growth
Prepare weekly performance reports with recommendations

Leadership and Collaboration

Coordinate with a content creation intern
Run weekly check-in meetings
Present progress updates and campaign ideas

Requirements

Currently enrolled in Marketing, Communications, PR, Business, Digital Marketing, or related program
Strong understanding of social media trends and brand strategy
Experience in building content calendars or working on marketing projects
Clear and confident communication
Strong organizational skills and accountability
Interest in interior design, architecture, or luxury brands is a plus

What You Will Gain

Direct mentorship from an experienced designer
A fully developed social media growth case study for your portfolio
Published work with measurable results
On-site field experience in luxury kitchen design, materials, and showrooms
A professional letter of recommendation based on performance
Academic credit where applicable

Marketing Strategy & Social Media Lead | Internship